Digital Marketing Blog | LMWS.asia - Malaysia | Indonesia

Wynn Las Vegas to put Echos in Every Room

[ad_1] The Wynn Las Vegas hotel has unveiled plans to equip all its 4,748 rooms with an Amazon Echo. The roll-out will start this month with Echos installed in suites at the hotel. It will be in all guest rooms…

LMWS Asia

December 16, 2016

Search Engine Optimisation

Why data amplifiers matter in a world of omnichannel discovery

[ad_1] In my October Search Engine Land column, I discussed the rise of data amplifiers — or data aggregators (such as Neustar) and publishers (such as Google) that share a business’s location data across the digital world, where people conduct…

LMWS Asia

December 16, 2016

Content Marketing

Facebook reveals an actual plan to stop fake news

[ad_1] Fake news has become a bigger problem than ever in 2016, and Facebook’s been at the center of it as the platform where most people share stories. But now it’s actually doing something about it. The company today announced…

LMWS Asia

December 15, 2016

Video Marketing

Get More User Engagement with Captivating Videos

Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want. You know your business better…

LMWS Asia

December 15, 2016

Marketing Strategy

M&C Saatchi Abel Introduces Charity ‘Stamps for Good’

[ad_1] M&C Saatchi Abel has created a new initiative to allow people to include a virtual stamp, in every email they send, that is linked to a specific charity. In collaboration with RocketSeed, Stamps for Good is made up of…

LMWS Asia

December 14, 2016

Search Engine Optimisation

Get your Bing campaigns in top shape for 2017

[ad_1] With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 percent in the US, it’s now more important than ever to make sure your Bing accounts are in…

LMWS Asia

December 14, 2016

Marketing Strategy

Cisco employs VR to dramatise cybersecurity threats

[ad_1] Cisco, together with PR partner Allison+Partners, has unveiled a virtual-reality experience to give consumers an accessible view of cybersecurity threats. Designed with the lay, non-IT person in mind, the experience takes the user inside a virtual network and proceeds…

LMWS Asia

December 14, 2016

Marketing Strategy

Google’s self-driving cars spin out into new company called Waymo

[ad_1] Google will no longer be making a self-driving car. But Waymo will. Basically, the self-driving unit at Google X, previously codenamed Chauffeur, has now spun out into its own independent company under the Alphabet umbrella. New Waymo CEO Jon…

LMWS Asia

December 13, 2016

Marketing Strategy

Delivery Hero Acquires Foodpanda from Friend/Rival Rocket Internet

[ad_1] Delivery Hero has acquired rival Foodpanda from Rocket Internet – adding 20 new countries in Eastern Europe, MENA and Asia to Delivery Hero’s platform and consolidating its position in the Middle East. The terms of the acquisition are undisclosed…

LMWS Asia

December 12, 2016

Marketing Strategy

What does the Consumer Review Fairness Act mean for consumers and online reviews?

[ad_1] Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re proactively seeking out reviews for a product/service or responding to a Facebook friend’s post asking for provider recommendations,…

LMWS Asia

December 12, 2016

Video Marketing

YouTube would be insane not to listen to the complaints of its community

[ad_1] PewDiePie is one of the most recognizable YouTubers. The 27-year old Gothenburg native is an international celebrity and a self-made millionaire, and it’s all thanks to his videos, where he yelps, shrieks, howls, and makes the occasional dirty joke. Needless to…

LMWS Asia

December 11, 2016

Marketing Strategy

Ferrero Rocher shows that all that glitters is not gold | Advertising

[ad_1] This mashup of Vivienne Tam and Ferrero Rocher chocolate is certainly eye-catching. Ad Nut appreciates the adventurousness of the brands involved, but personally believes covering oneself from head to toe in gold is a fashion faux pas; a bit…

LMWS Asia

December 11, 2016