Digital Marketing Blog | LMWS.asia - Malaysia | Indonesia

[Reminder] Live webcast: Social Media Marketing 3.0

[ad_1] Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of…

LMWS Asia

December 4, 2016

Mobile Marketing

Innovation Lab: Buzzing Babies, Rewriting Memories and Laser Snakes

[ad_1] At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions, whether it’s on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform to companies that are breaking new ground in their market…

LMWS Asia

December 3, 2016

Search Engine Optimisation

Google makes it easier to add & remove emails from Customer Match lists in AdWords

[ad_1] Advertisers can now add and remove email addresses from existing Customer Match lists in AdWords by uploading a file to the list. It’s also possible to completely replace the list with a new file without having to create a…

LMWS Asia

December 2, 2016

Improve Your Relationship with Mobile Users

Marketing Strategy

Mobile marketing proving mettle in APAC

[ad_1] SINGAPORE – Improving mobile-marketing effectiveness is set to drive mobile spending growth in Asia Pacific, according to the State of the Industry: Mobile Marketing in APAC study released by Warc and Mobile Marketing Association (MMA). Of the 324 marketing…

LMWS Asia

December 2, 2016

Marketing Strategy

Diversity key to boosting APAC agency talent pool

[ad_1] Agencies need to have a comprehensive strategy to increase diversity if they want to hire and keep hold of the best up and coming talent, according to Juliet Timms, founder of Grace Blue. Speaking to Campaign Asia-Pacific alongside Jean-Michel…

LMWS Asia

December 2, 2016

Search Engine Optimisation

New features may be coming to AdWords Responsive Ads

[ad_1] It seems Google may be getting ready to test some new features for responsive ads in AdWords. Spotted by Jonah Pessin at HeBS Digital, Google is requiring two image sizes in some accounts. In addition to the landscape (1.91:1), Google also…

LMWS Asia

December 2, 2016

Mobile Marketing

Prescription lenses for Snap Inc.’s ‘Spectacles’ are now a thing, apparently

[ad_1] If you have a ‘four eyes is better than two’ approach to, you know, seeing; the Christmas season jut got a lot less blurry. Thanks to Rochester Optical, a lens manufacturer in Rochester, New York, you can now cop prescription lenses for your…

LMWS Asia

December 2, 2016

Video Marketing

5 Effective Video Marketing Tips & Ideas for Small Businesses

[ad_1] According to the Invodo report, “Video Statistics: The Marketer’s Summary 2014,” 86.8 million smartphone users watch videos on their devices every day, and 65% of video viewers watch more than three-quarters of a video. Since video seems to be…

LMWS Asia

November 8, 2016

Content Marketing · Marketing Strategy

How to Establish Expert Status with Content Marketing

[ad_1] Your passion and knowledge about a particular subject will allow you to create rich content for marketing purposes. You can establish an expert status by brainstorming for ideas for content creation, and turning those ideas into blog or article…

LMWS Asia

November 5, 2016

Video Marketing

3 Tips for Getting Customers to Create Video Content for You

[ad_1] Video content is one of the most-shared forms of content on the internet. The average person views more than 30 videos per month, and a well-made marketing video can garner millions of view on YouTube. That kind of exposure…

LMWS Asia

November 3, 2016

Mobile Phone Reviews

What Does Your SmartPhone Say About You?

[ad_1] In this day and age, just about everyone has a

LMWS Asia

September 28, 2016

Website Design · Website Tips

Simplying Website Design

[ad_1] If you are creating a new website for your business or personal needs, it may be tempting to go all-out and design a website with eye-popping graphics and multimedia effects. Before you do this, however, consider the negative aspects…

LMWS Asia

September 28, 2016