At the moment, the events surrounding the new COVID-19 virus are escalating. While the tourism and event industry is suffering heavily from the current situation, many start-ups are rather optimistic about the future. Especially young companies are predominantly operating digitally.…
Google Ads has new policies, going into effect in May, on advertising government documents and official services.Government documents and official services now fall under the ‘other restricted businesses’ policy, which means Google will no longer show ads for them.As stated…
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. People performing outrageous stunts in the name of fleeting internet fame is nothing new…
The current crisis stresses our need for value-based physician care. Opinions expressed by Entrepreneur contributors are their own. Americans are worried, and the financial markets are terrified. The number of detected individuals with coronavirus (COVID-19) is ticking upward, schools are…
Facebook is banning more types ads for products people need to stay safe and prevent the spread of COVID-19.This includes ads for:Hand sanitizerSurface disinfecting wipesCOVID-19 testing kids.Previously, Facebook had already banned ads for medical face masks.“This is anther step to…
Dive Brief: Comscore announced a new brand safety tool that helps marketers avoid advertising around certain content related to the coronavirus pandemic. The measurement firm’s “Epidemic” segment offers flexibility, allowing companies to whitelist educational content related to the deadly virus…
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis – Marketing Land Your privacy means the world to us. We share your personal information only when you give…
ADVERTISEMENTAmazon announced today that it is restricting inbound shipments for FBA to medical supplies and household staples.“We are seeing increased online shopping and as a result, some products such as household staples and medical supplies are out of stock. With…
Dive Brief: Ford launched an ad campaign to raise awareness around a new program that provides assistance to customers impacted by the coronavirus pandemic, according to a company news release. The automaker has an existing Ford Credit program that gives…
Find Your Perfect Fit for Professional Development Whether you want to expand your small business to another country, kick start your career as an entrepreneur or hone your marketing skills, you may be looking for some outside support.If you look…
Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020.According to BrightLocal’s annual local search industry survey, on-site optimization is now the second most valuable local marketing service.The survey of 475 local marketers…
Dive Brief: Purebred dog registry, The American Kennel Club (AKC), kicked off its first national digital brand campaign, according to a press release shared with Marketing Dive. The “If It Barks, It’s AKC” effort aims to break the stereotype that…
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