ADVERTISEMENTOn April 14, 2020, Amazon sent notice to its affiliates regarding changes taking effect on April 21st. The changes are dramatic cuts to the affiliate payouts. For example, the Furniture and Home Improvement categories were slashed from an 8% payout…
Dive Brief: Publicis Groupe CEO Arthur Sadoun cautioned that the coronavirus pandemic will lead to a more severe pullback in ad spending than the industry has experienced before, according to The Wall Street Journal. Sadoun described the current crisis as…
Global gross domestic product will shrink by 3% in 2020 before recovering by 5.8% in 2021, according to the International Montetary Fund’s base case. April 14, 2020 3 min read This story originally appeared on Business Insider The “Great Lockdown”…
ADVERTISEMENTGoogle lost an important case in France that obligates Google to compensate French news publishers for using their content.Google Accused of Abusing Dominant PositionThe ruling by the French Competition Authority accuses Google of not complying with French laws that order…
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Coffee is a key part of culture and people’s daily lives. It’s a common…
Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and…
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ADVERTISEMENTOn this week’s episode of Marketing O’Clock, hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld talk about Amazon’s product targeting, the delayed rollout of Google Partners’ changes, and new Pinterest ecommerce features.Plus, why the gas station is the best…
Dive Brief: Burger King has launched a new ad promoting its delivery app and staying home during the coronavirus pandemic shutdowns, according to materials the company shared with Marketing Dive. “Stay Home of the Whopper” encourages consumers to be “couch…
Massively scalable, responsive, fast, reliable, fault-tolerant, and secure, it is no wonder that organizations are increasingly embracing the many modern cloud-native computing techniques. Cloud enables enterprises to benefit from PaaS, microservices, agile, containers, DevSecOps, CI/CD, data engineering, IoT, AI, and…
YouTube has lifted the monetization ban on content that is either about, or references, COVID-19. Although some exceptions apply.The monetization ban had already been lifted for a limited number of channels, but now the change has been rolled out throughout…
Dive Brief: Teens tightened their budgets this spring as the coronavirus worsened and more people self-quarantined. Self-reported spending for the age group fell 13% year-on-year and 4% sequentially from Feb. 17 to March 27, reaching the lowest point since the…