In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format…
ADVERTISEMENTLinkedIn provides a valuable opportunity to connect with business leaders, decision makers, and high-income earners.LinkedIn should definitely be a part of your business’ social media marketing mix.Discover five ways to use LinkedIn for business.1. Use LinkedIn as a Networking ToolLinkedIn…
Dive Brief: Dunkin’ Brands, the owner of restaurant chains Dunkin’ and Baskin-Robbins, promoted Jill McVicar Nelson to VP of marketing strategy for Dunkin’ U.S., according to a company announcement. Nelson most recently served as director of corporate strategy and chief…
The following social media marketing industry interview is with Julian Sage, Host of the Short Term Rental Success Stories podcast and Vacation Rental Machine podcast.Andrew: Do you think that Social Media Marketing is useful for small businesses? Why or why…
ADVERTISEMENTSocial media has the power to grow your brand into a massive empire.But if you aren’t careful, it can do just the opposite.Take Snapchat, for example.In 2018, Snapchat ran an ad game called “Would You Rather?”One of the questions asked…
Dive Brief: Amazon’s advertising sales jumped 41% to a record $4.8 billion during the key holiday quarter, outpacing the e-commerce giant’s yearly revenue growth of 21% to $87.4 billion. The company’s “other” revenue category mostly comes from ad sales, according…
Like charity, sustainability begins at home – your work home, that is. February 1, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. You don’t have to search too hard to find a company flexing its green…
A survey of nearly 500 SEO specialists reveals that less than half feel secure in their positions, citing algorithm changes as a source of worry.Roughly 80% of SEOs are concerned algorithm changes will negatively impact their career. Nearly 3 in…
Dive Brief: Unilever will funnel more of its marketing spend to outreach that directly supports purpose-based messaging, Marketing Week reported, citing comments by CEO Alan Jope during an analyst call this week to discuss the company’s annual results. Unilever’s data…
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning.…
Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads.Here’s a recap of what’s new with Microsoft Advertising for the month of January 2020.Responsive Search Ads (RSAs)Microsoft’s…
Dive Brief: Fast food chain Popeyes Louisiana Kitchen created a new apparel line inspired by its employee uniforms, the company shared with Marketing Dive. The 10-piece athleticwear collection of branded t-shirts, polo shirts, hooded jackets, sweatshirts, tunics, hats and visors…
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