Gathering customer feedback is a mainstay in business. However, most companies have recognized that closed-ended surveys aren’t enough to gain powerful insights into the customer experience (CX). Instead, a voice of the customer (VoC) program is a necessity for any…
In the latest instalment of the Ask Google Webmasters video series, John Mueller goes over a series of tips on optimizing images for search results.Before going over the technical details of image optimization, Mueller asks site owners to take a…
Dive Brief: Doritos released a new teaser video on its social channels to build enthusiasm around its Super Bowl commercial — the second teaser to promote the spot — the company shared with Marketing Dive. The latest teaser is called…
January 21, 2020 5 min read This story originally appeared on Benzinga 2019 was a hard year for cannabis stocks. As the industry struggled to start showing profitability, companies tried their best to strengthen their presence in the U.S. with…
Not all website elements are created equal.Some matter – and some matter a ton.So what are your site’s standout elements? Here are five:Customer reviews.Ratings.Product pricing.Recipe ingredients (if your website is about cooking).Your company’s operating hours.It’s pretty obvious to you how…
Dive Brief: Althetic footwear and apparel brand Saucony, a division of Wolverine Worldwide, is running its first Super Bowl ad, the company revealed in a press release shared with Marketing Dive. The ad will run on Fox’s streaming platforms during…
A little over two years ago, Pinterest announced a partnership with IRI, the global market research company, to measure the impact of ad campaigns on in-store sales lift. While it’s apparently taken until now to fully implement, now that the…
![Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld](https://localmobilewebsolutions.com/wp-content/uploads/2020/01/d_sqncl0-5e20dd4ee233d.png)
ADVERTISEMENTTune in to this week’s episode of Marketing O’Clock to hear Jess Budde, Greg Finn, and Christine “Shep” Zirnheld deliver the latest digital marketing news.Google shakes things up on desktop SERPsJess tells you about Google’s desktop facelift, featuring more favicons…
Dive Brief: Cheetos is launching a new master brand campaign and it will kick off with a Super Bowl ad, the company revealed in a press release. Cheetos last ran an in-game Super Bowl ad in 2009. The “It’s a Cheetos…
SEO is in a dynamic phase right now, thanks in part to the evolution of Google’s ranking algorithms and in part to the move to optimize visual, voice, and Facebook Search channels. If you are a webmaster or a business…
Google is rolling out a new addition to search results this week which makes it easy to shop for popular products.When searching for keywords such as “running shoes” or “down jackets” Google will now return a new section that showcases…
Dive Brief: Athletic apparel and footwear company Under Armour launched a global ad platform that taps into the stories of celebrated athletes, Kevin Plank, founder and executive chairman, revealed at the National Retail Federation’s Big Show on Tuesday. The campaign…