Dive Brief: Fast food chain Popeyes Louisiana Kitchen created a new apparel line inspired by its employee uniforms, the company shared with Marketing Dive. The 10-piece athleticwear collection of branded t-shirts, polo shirts, hooded jackets, sweatshirts, tunics, hats and visors…
Influencer marketing shows no signs of slowing down in 2020, having evolved into a core marketing strategy that is practiced by over 93% of marketers. Predicted to be a $10 billion industry by the end of 2020, the role of…
Marketers say their use of content-driven campaigns will increase in 2020, and continue to grow over the next two years.According to a new report from eMarketer, 80% of marketing professionals worldwide say the use of content marketing campaigns will grow…
With its sixth consecutive Super Bowl appearance, Avocados from Mexico is not straying far from creative themes it’s previously deployed — themes that have helped net the brand a collective 27 billion media impressions across Super Bowls past. However, the marketer doesn’t…
The worst thing you can do is put your money into options you know little or nothing about. January 27, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Investing in cryptocurrency is one of many options…
![Google’s Featured Snippet Changes & Impact on Organic Traffic [STUDY] via @MattGSouthern](https://localmobilewebsolutions.com/wp-content/uploads/2020/01/img_48-5e2ccced6d817.jpg)
A new study from seoClarity examines the changes to organic traffic following Google’s featured snippet update on January 22.Earlier this week, Google rolled out a significant update to the first page of search results. Web pages in a featured snippet…
Dive Brief: Gap Inc.’s Banana Republic brand released a new ad campaign called “Color-Full” for Black History Month, according to a press release. The effort supports the launch of new styles and colors for the brand’s True Hues line of nude…
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning…
ADVERTISEMENTTwitter’s latest feature draws inspriation from Instagram and Facebook, giving users the ability to react to direct messages with a simple emoji.Now, if users would prefer not to type out a reply, they can react to other people’s DMs with…
Dive Brief: The Kraft Heinz Company’s Planters brand is using social media to build interest in its Super Bowl pre-game ad, the company has revealed in a press release. In the pre-game spot produced by VaynerMedia, Mr. Peanut sacrifices himself…
Gathering customer feedback is a mainstay in business. However, most companies have recognized that closed-ended surveys aren’t enough to gain powerful insights into the customer experience (CX). Instead, a voice of the customer (VoC) program is a necessity for any…
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