Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps.App + Web properties were introduced this past July, and allow people to measure data across their app and website…
Dive Brief: Actor Ryan Reynolds’ Aviation Gin brand has a new ad out that plays on the controversy surrounding a recent Peloton commercial in which a husband gives his wife an exercise bike for Christmas. The Peloton spot sparked outrage from consumers…
Google’s John Mueller was asked if a site was being penalized because of receiving thousands of adult links. John Mueller suggested the problem was not the links but the domain itself. John’s response surprised the publisher by pointing out a…
Twitter is fast and responsive. It has a number of different uses that has made it one of the most popular social media platforms around. It also got itself firmly into the spotlight recently, when it owned up to the…
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. In classic Lagunitas fashion, the brand is keeping things weird with a recent campaign…
Google is working on integrating package tracking into search results, allowing users to get information without visiting the carrier’s site.People will be able to enter a tracking number into the Google search bar and find out the status of their…
December 6, 2019 2 min read This story originally appeared on Engadget Google just added a handful of voice control features to Google Assistant. You can now manage notes and lists in select third-party apps, ask Assistant to search your photos,…
Dive Brief: Pantone named Classic Blue its Color of the Year for 2020, and will for the first time use multisensory experiences related to sound, smell, taste and touch to bring its annual pick of hue to life, according to…
Google is expanding the Google Ads optimization score to include display campaigns, which means it’s now available for search, sopping, and display.Optimization score ranges from 0% to 100%, with 100% meaning the campaign is following all of Google’s recommendations and…
“I hate this TV” exclaimed my wife for the hundredth time, “I can never get the sound right.” While annoying to her, this comment cut me deeply; you see, I bought the TV as part of last year’s holiday shopping…
Dive Brief: Unilever created a new top marketing role, the chief digital & marketing officer, according to news shared with Marketing Dive. Conny Braams, EVP of the packaged goods company’s Middle Europe operations, will fill the appointment starting Jan. 1. …
ADVERTISEMENTGoogle has upgraded the built-in tool that shows up in search results for the query “mortgage calculator.”Now, the tool has many of the key features that were missing from the previous version of Google’s mortgage calculator.The upgraded mortgage calculator was…
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