While parameters are loved by developers and analytics aficionados, they are often an SEO nightmare. Endless combinations of parameters can create thousands of URL variations out of the same content.The problem is we can’t simply wish parameters away. They play…
Brief: The NFL’s audience on Amazon-owned Twitch rose 45% from a year earlier as more fans watched entire “Thursday Night Football” games on the livestreaming platform, per an announcement from Torque Esports. The company’s Stream Hatchet analytics unit also observed…
Congratulations! You have been promoted and are now a manager for the first time. The learning curve on how to manage people can be steep. However, with an open mind, open heart, and constant curiosity, you will overcome. You will…
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ADVERTISEMENTOn this week’s episode of Marketing O’Clock, we’re bringing you a special year-end episode to look back at 2019.In addition to delivering the news of the week, Greg Finn, Jess Budde, and Christine “Shep” Zirnheld are presenting our first annual…
Dive Brief: Anheuser-Busch is launching a new hard seltzer next year, and the company has given the people of Seltzer, Pennsylvania, an early taste, according to details the company shared with Marketing Dive. Trucks delivered Bud Light Seltzer to a…
A look back at the most-read stories on Green Entrepreneur. December 28, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. The year 2019 will go down as an exciting and tumultuous year in weed. From Vapegate…
First impressions count.And when it comes to your website, your URLs are often the first thing Google and customers will see.URLs are also the building blocks of an effective site hierarchy, passing equity through your domain and directing users to…
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning…
Brief: Facebook earlier this year acquired Packagd, a startup focused on video shopping, Bloomberg reported, citing a source familiar with the matter. Packagd is now helping Facebook build shopping capabilities to let users in the platform’s Marketplace section make purchases…
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ADVERTISEMENTOn this week’s episode of Marketing O’Clock, we’re talking about changes to Instagram’s branded content policy, celebrity cameos in the Google Knowledge Panel, and the expansion of speakable markup.Plus, Instagram needs 45 fact-checkers to tell them there’s no such thing…
In the span of just the last four weeks, we’ve seen the Internet Flash Mob take down two big advertising campaigns.First, there was South Dakota’s new “On Meth” campaign. The outrage-o-meter was at about a 8.5 on this campaign, as…