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10 KOL marketing trends in China for 2020 | Marketing

10 KOL marketing trends in China for 2020 | Marketing

[ad_1] 1. Influencer marketing will be more popularand more effective KOLs aren’t going anywhere in the coming year. The principles at the cornerstone of effective relationships with Chinese consumersauthenticity, integrity, trust, adding valuewill remain the same in 2020. Perhaps these…

Black Friday Deals Live Right Now on Amazon

Black Friday Deals Live Right Now on Amazon

Everybody’s favorite consumer holiday is here. November 24, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of…

Common Issues Strangling B2B Branding

Common Issues Strangling B2B Branding

Your B2B brand is your company’s promise. Every interaction with your customer shapes how they see your company, so make sure all channels are communicating the same thing. This should be an ongoing, strategic and intentional process.A successful B2B brand…

5 Ways to Win a Slice of the Wearables Market

5 Ways to Win a Slice of the Wearables Market

It only seems like a crowded space until you use your imagination. November 18, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The wearables market just won’t quit. Nearly five years after the first Apple Watch…

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