How to Use BERT to Generate Meta Descriptions at Scale via @hamletbatista
In the last few months, Google has announced two systems that are in production in Google search and are also open source. Anybody can see how they work.Google open-sourcing parts of Google Search is not something you would have considered…
5 Tips for Better Employee Time Tracking in 2020
Most business owners know that their employees really don’t like to fill in their time sheets. And many managers will tell you that time tracking and productivity is one of their biggest challenges when using a time tracking solution.Why is…
Chick-fil-A gaffe gives Popeyes easy marketing fodder amid chicken sandwich’s return
Dive Brief: Chick-fil-A had to apologize to consumers after sending an email communication in celebration of National Chicken Sandwich Day, according to Business Insider. The promotional holiday falls on Nov. 3 — a Sunday — when Chick-fil-A is closed. Popeyes,…
Study Finds Virtual Assistants Are Getting Worse at Answering Questions Correctly via @MattGSouthern
ADVERTISEMENTA new study suggests the performance of virtual assistants, like Google Assistant, Alexa, and Siri, may have plateaued.Perficient Digital released its annual evaluation of virtual assistants. Perhaps the most interesting finding is that none of the top virtual assistants are…
Should Pregnant Women Use Marijuana? New Study Helps Reveal The Answer
The immediate answer for most would be “no,” but a new study shows details of how cannabis impacts pregnant women and their babies. October 31, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Pregnant women need…
Ben & Jerry’s CEO on how to get cause marketing right
OXON HILL, MD — As accusations of woke-washing in marketing grow, brands are being warned to [cause marketing], and only pair their campaigns with causes that align closely with their core product. While some degree of risk management is necessary,…
Google BERT Misinformation Challenged via @martinibuster
The backlash to the BERT update was swift and without mercy. Many SEOs warned about “how to optimize for BERT” articles before any “how to optimize for BERT” articles were published.Ryan Jones (@RyanJones) tweeted:“the most exciting thing about BERT is…
Build a sound foundation to scale your Facebook campaigns
With SMX East right around the corner, it’s a great time to start the conversation that will shape my talk in November – How to Structure Your Facebook Campaigns for Success. This can surely seem a daunting undertaking. There are…
Popeyes dings Chick-fil-A with Sunday return of sold-out chicken sandwich
Dive Brief: Popeyes will bring back its fried chicken sandwich on Sunday, Nov. 3, according to [in]. The offering previously sold [Popeyes]. In [in], a person posts an “Open Sunday” tag under a Popeyes roadside advertisement. The Popeyes ad sits directly next to one…
SaaS Growth Fundamentals: 7 Systems for Generating Repeat Business via @drumming
ADVERTISEMENTAs your business grows, retaining your existing customer base becomes just as important as generating new customers.A leaky funnel in a SaaS business will have you overspending on customer acquisition and will prevent you from reaching your growth goals.Whether you…
Amazon’s ad sales growth a highlight of Q3 earnings miss
Dive Brief: Amazon on Thursday reported that third quarter net sales rose 24% to $70 billion, as net product sales rose to $39.7 billion from $33.7 billion a year ago. In North America, its biggest market, net sales rose to…











