Dive Brief: Local advertising revenue in the U.S. will rise 5.8% to $161.3 billion next year as media ad spending ramps up for elections, including the presidential race, according to a forecast by BIA Advisory Services shared with Marketing Dive.…
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ADVERTISEMENTCatch up on this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network.Greg Finn and Christine “Shep” Zirnheld are covering the digital marketing news you’ve been talking about all week and the stories you may have…
StockSnap / PixabayA few weeks ago, Mantis Research and BuzzSumo published the results of their latest survey regarding the use of original research in marketing. The State of Original Research for Marketing 2019 survey was fielded in May and June…
Dive Brief: Eighty-six percent of Gen Z and millennials report they’re open to sharing sponsored content online for money, according to a new survey on influencer marketing by Morning Consult. Additionally, 61% of the respondents interviewed said they’re likely to…
The North American cannabis industry is expected to reach $16 billion by the end of 2019.CBD is one of the most profitable product categories in the industry and is projected to bring in total revenue of $1.6 billion in the…
In findings from the National Transportation Safety Board, the vehicle’s system failed to detect pedestrians who were not crossing in a designated crosswalk. November 6, 2019 3 min read This story originally appeared on Engadget Uber’s self-driving car that struck…
Dive Brief: Connected TV (CTV) media spending will surge 38% to $6.94 billion in the U.S. this year as advertisers work to reach audiences on streaming services like Hulu, Roku and YouTube, researcher eMarketer shared with Marketing Dive. The firm…
Bing announced a new link penalties. These link penalties are focused on taking down private blog networks (PBNs), subdomain leasing and manipulative cross-site linking.Inorganic Site StructureAn inorganic site structure is a linking pattern that uses internal site-level link signals (with…
Project management platform Wrike has joined Marketo’s LaunchPoint, an Adobe partner program. The partnership is expected to improve end-to-end marketing campaign workflows and work management processes. The announcement was made only a few weeks after Wrike launched its new Wrike…
In the last few months, Google has announced two systems that are in production in Google search and are also open source. Anybody can see how they work.Google open-sourcing parts of Google Search is not something you would have considered…
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