Branding

Dive Brief: HelloFresh has partnered with Warner Bros. Discovery’s consumer products division on a holiday meal kit inspired by the 2003 film “Elf,” according to a news release.  Buddy the Elf Spaghetti boxes are based on a dish the protagonist…

Dive Brief: Macy’s is returning to the metaverse this Thanksgiving with a virtual version of its annual Thanksgiving Day Parade, according to a press release. This year fans will have the opportunity to vote on a Macy’s Parade Balloon non-fungible…

Dive Brief:  State Farm unveiled its first CD as part of a new effort that plays off of the brand’s latest character, an equipment manager named Jeff who plays the saxophone, per details shared with Marketing Dive. “Jazz Bath: The…

Dive Brief: Google showcased a number of new augmented reality (AR) search features at an event in New York City Wednesday evening. The tech was positioned as a way to enhance holiday shopping as consumers do more of their gift…

Dive Brief: Reese’s Puffs is sharing its vision for the future of breakfast with its first experiment in the metaverse and a high-end fashion collaboration, per a press release.  The General Mills brand partnered with Ambush, the label of designer…

Dive Brief: Amazon and Planet Fitness have teamed up to offer new Planet Fitness Black Card holders a free Amazon Halo View wellness tracker and year-long membership from Nov. 7 through Nov. 15, according to a press release. Existing members…

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Ardbeg, owned by Louis Vuitton Moët Hennessy (LVMH), is an Islay Scotch whisky known for its strong,…

Dive Brief: Kohl’s unveiled a holiday campaign that focuses on value and a diverse product assortment as consumers contend with a tough economy, per a press release. “More Gifts. More Savings.” tries to brighten the mood with vibrant spots running…

Dive Brief: Coors Light, owned by Molson Coors, launched “Chill Harder Pays Harder,” a program that will reward over 5,000 consumers with prize money for replicating the brand’s Chill Harder logo in creative ways, per a press release.  Eligible entries…

Dive Brief: Procter & Gamble’s Gillette will host the NFL’s first live broadcast mixed-reality commercial today (Oct. 24) in an effort to promote its new GilletteLabs with Exfoliating Bar product, according to information shared with Marketing Dive. During tonight’s game…

Dive Brief: TikTok has jumped over Netflix to become the second most popular app in the United States among people under 35, according to new research Omdia shared with Marketing Dive. The service’s popularity is heavily skewed by age; among…

Dive Brief: Tyson is launching a new content partnership with Gaming Community Network with a four-part streaming series on Twitch featuring professional athletes eating chicken and playing video games, the company said in a press release. “Chicken and a Video…