Dive Brief: Kraft Heinz partnered with Pernod Ricard brand Absolut Vodka to launch a limited-edition tomato vodka pasta sauce this week in the U.K., according to information shared with Marketing Dive. An accompanying campaign from Wunderman Thompson Spain draws inspiration…
Dive Brief: Sixty percent of surveyed marketers believe executing first-party data strategies that balance a value exchange with privacy will be more difficult this year, according to newly published Gartner research. Privacy headaches persist even as 85% of leaders in…
Dive Brief: A new Tide campaign taps actor Kumail Nanjiani to highlight the myriad situations where people need more laundry detergent, per details shared with Marketing Dive. Saatchi & Saatchi NY assisted. The effort promotes overhauled Tide Power Pods that…
Dive Brief: Fragrance marketer Axe launched a new campaign, “The Fine Fragrance G.O.A.T.,” in partnership with award-winning rapper Lil Baby, according to details shared with Marketing Dive. The effort is meant to promote the brand’s premium line of body spray. Key…
Dive Brief: Best Buy and Roku are looking to combine their respective strengths in retail media networks and connected TV (CTV) through a new partnership, per a press release. Ads running on the Roku platform can now be targeted, measured…
Dive Brief: Amazon is a dominant force among retail media networks, commanding 37% market share in a space that’s estimated to be worth $100 billion, according to an analysis MediaRadar shared with Marketing Dive. The ad intelligence firm found Amazon…
Dive Brief: Yahoo and Toyota have teamed together to create a multi-channel campaign, called “Says So Much,” meant to promote the 2023 Toyota Crown, according to a press release. Key to the effort is an augmented reality (AR) experience that…
Dive Brief: Mercedes-Benz is bringing more robust integrations from Google Maps, TikTok and other third-party apps into its vehicle systems, according to announcements made during a strategy update event. Starting later this year, touchscreens in the company’s E-Class sedans will…
Dive Brief: Walmart’s U.S. advertising division, Walmart Connect, grew 41% year-over-year in the fourth quarter, according to an earnings statement. The retailer’s global ad operations were up 20% over the period and jumped nearly 30% in 2022, generating $2.7 billion…
Dive Brief: Taking a bet on social commerce, Amazon announced on Thursday that it is rolling out a new in-app feature called Inspire, a content hub for customers to discover and explore products, according to details shared with Retail Dive. The photo and…
Dive Brief: Adidas and Snapchat have joined forces to launch a Bitmoji Fashion Drop allowing app users to dress their Bitmoji avatars in branded virtual merchandise, per details shared with Marketing Dive. Featured in the limited-time release is an Into…
Dive Brief: YouTube published its annual list of the ads that performed best on its platform this year, with tech companies and streamers landing in the top 10 at both the global and U.S. level. The number one ad overall…
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