Branding

Dive Brief: Burger King’s latest promotion adds a “ghost detector” to its mobile app for Halloween to drive excitement for a paranormal-themed meal, according to a news release.   Consumers can try out the tool that tracks electromagnetic fields to see…

McDonald’s new adult Happy Meals appear to be a hit — so much so that demand is weighing on employees in ways that bring to mind past promotions run awry.  A report in Kotaku pointed to an outpouring of posts…

Dive Brief: Johnnie Walker, a Scotch whisky owned by alcohol conglomerate Diageo, launched a new global campaign on Oct. 3 to spotlight its Black Label line, per information shared with Marketing Dive. The whiskey brand teamed up with award-winning actor…

Dive Brief: Nielsen and Amazon signed a three-year measurement agreement around the e-commerce giant’s broadcasts of NFL “Thursday Night Football,” per a press release. Beginning with the 2022 season, Nielsen will measure full coverage of the program on Prime Video and…

Dive Brief: Budweiser scattered hundreds of prize boxes in major cities for soccer fans to discover as part of its sponsorship as the official beer of the FIFA World Cup, according to a news release. The campaign is not running…

Dive Brief: Less than a year after consolidating its $200 million business with a bespoke Publicis unit, “Team Lift,” Planet Fitness confirmed in an email to Marketing Dive that it is returning to its previous agency, Barkley, as AOR and…

Dive Brief: Pinterest this week reported its slowest revenue growth in two years as management of the social media company described the strengths and weaknesses of its advertising business. Its second-quarter revenue rose 9% from a year earlier to $666…

Dive Brief: Amazon’s advertising services segment grew revenue 18% year-on-year to $8.76 billion in the second quarter, according to an earnings statement.  Healthy growth in ad sales contrasts with how other digital platforms fared over a period marked by weak…

Dive Brief: Google parent Alphabet’s revenue increased 13% year-over-year to $69.69 billion in the second quarter, according to an earnings statement. The quarterly results represented the company’s slowest pace of growth in more than two years.  YouTube revenue was up…

Dive Brief: Twitter and Snap both reported revenue that came in below expectations in the second quarter amid a flurry of internal and external challenges.  The Snapchat owner’s revenue rose 13% year-on-year to $1.11 billion in Q2. The company in…

Dive Brief: Language learning app Duolingo has partnered with the “Game of Thrones” prequel series “House of the Dragon” to release a series of language-based activations to generate hype for the show’s release on August 21, per information shared with…

Dive Brief: Kia America today is debuting a television commercial that for the first time gives viewers a chance to claim a non-fungible token (NFT) by scanning an on-screen QR code. The 30-second spot for the 2023 Kia Soul cross-over…