Dive Brief: Interpublic Group subsidiaries Mediabrands and Rogers & Cowan PMK (R&CPMK) on June 30 launched UpstreamPop, per a press release. The tech platform provides end-to-end solutions for clients seeking brand integration opportunities with content creators and media platforms across…
Dive Brief: The European Parliament this week voted in favor of two significant laws to regulate technology giants including Apple, Google and Meta that have been deemed to be too dominant in digital media and e-commerce. The legislation sets up…
Editor’s note: This article contains spoilers for the first four seasons of “Stranger Things.” Dive Brief: Coca-Cola and Lacoste are leading the “Stranger Things” product placement value race for the first volume of the show’s fourth season, according to data that…
Dive Brief: Ukonwa Ojo, who’s served as chief marketing officer of Amazon’s Studios and Prime Video units for the past two years, is leaving the company, according to media reports. The executive confirmed the news in a LinkedIn post. Ojo,…
Dive Brief: Bacardi Rum is partnering with streetwear brand Nahmias and Grammy Award-winning producer Boi-1da to create a clothing line featuring embedded QR codes that link to an album by up-and-coming musicians, according to a press release. The streetwear collection…
As the world continues to reopen and the demand for in-person experiences rises, Heineken is making a concerted effort to boost awareness and sales by integrating its product into popular cultural happenings, including sporting events and music festivals, in order…
Dive Brief: Anheuser-Busch InBev will no longer have alcohol advertising exclusivity during the Super Bowl, ending a 33-year monopoly over advertising’s most prized destination viewing event, according to Adweek. AB InBev will still run advertisements during the big game and…
Dive Brief: Bud Light has put its creative account under review after years of working with Wieden + Kennedy. Adweek first reported the news. Wieden + Kennedy, which has handled the business since 2015, declined to participate in the review,…
Apple this week unveiled its next generation of software for its devices, including changes that will affect the way marketers interact with consumers on mobile. The tech giant previewed the coming updates to the software for devices including the iPhone…
JPMorgan Chase released its summer reading list last month, an annual tradition for the bank, spanning more than two decades. But this year, the bank took a slightly different approach, choosing to make this year’s collection of books available for…
Dive Brief: Heineken developed a functional gadget that closes work applications when cracking a beer, part of a new push to address growing work-life imbalance under the pandemic, per a news release. Publicis Worldwide is the lead agency on the…
Dive Brief: Instacart is expanding its ad product suite with new shoppable video and display units, according to a blog post by the grocery delivery platform. Unilever’s Dove, Mondelēz International, PepsiCo and S.Pellegrino are among the early partners. Shoppable videos,…
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