Branding

UPDATE: June 22, 2021:  The digital engagement team Dunkin’ formed last summer around the appointment of a chief digital and strategy officer is now part of the shared Commercial Services function at Inspire Brands, Dunkin’ said over email. Stephanie Meltzer-Paul, who previously served as…

The following is a guest post by Chris Gannett, president of EarBuds. Opinions are the author’s own. We’ve been hearing about the pending “death of advertising” for years, with ever-increasing ads having less and less influence on actual consumer decisions.…

Dive Brief: Midol this week launched a campaign in an effort to drive awareness about the stigmas menstruators face and help them restore self-confidence, per a press release. The effort will appear across Amazon, Facebook, Instagram, Pinterest, Snapchat, TikTok, YouTube…

Dive Brief: Coors Banquet is giving fans the chance to win the keys to a fully restored 1977 Pontiac Firebird Trans Am and enough cash to buy beer for a year through a new scavenger hunt activation, per a press…

Dive Brief: Mars Wrigley is a strategic corporate brand partner to Venture 10 Studio Group and producer Hangar 56 in their development of a reality competition show called “#Followme.” On the program, aspiring social influencers will compete in business-themed challenges…

Dive Brief: Google announced several expansions to Google Ads and its e-commerce platform during the company’s Marketing Livestream on May 27, according to a trio of company blog posts penned by Google executives. The tech giant emphasized that marketers will have increased access to…

Dive Brief: Afterpay, an Australia-based buy now, pay later (BNPL) service, has launched a multi-million dollar global campaign, per a company press release. Titled “Pay Better with Afterpay,” the effort features the brand’s first-ever U.S. TV spots, one of which…

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. With the pandemic restricting some recreational activities over the past year, many people have…

The following is a guest post by Jay Friedman, president of Goodway Group. Opinions are the author’s own. In 1964, Marshall McLuhan published “Understanding Media” and changed the way we thought about media, coining the idea that “the medium is…

Dive Brief: Podcasting ad revenue rose 19% to $842 million last year, driven by a 37% gain in the fourth quarter, and is expected to surpass $2 billion by 2023, according a study by the Interactive Advertising Bureau (IAB) and consulting…

Dive Brief: General Mills global marketing chief Ivan Pollard has left the company as part of a broader organizational reshuffling, the company confirmed in a statement. Ad Age first reported the news. The owner of brands like Cheerios, Häagen-Dazs and Yoplait said it…