Dive Brief: Unilever will cease use of the word “normal” in the advertising and packaging of its beauty and personal care brands, according to an announcement. The company also said it will end digital alterations to the body shape, size,…
Dive Brief: E.l.f. Cosmetics and Chipotle Mexican Grill have teamed up to offer a limited-time menu item and a makeup collection inspired by the fast-casual chain’s burrito ingredients. The brands will offer the E.l.f. x Chipotle collection in its first…
The following is a guest post from Allison Mezzafonte, founder of content consultancy AQ Strategic. Opinions are the author’s own. There are many ways, large and small, that the media can create more engaging conversations with the people who consume…
Dive Brief: TikTok announced a multiyear partnership with soccer teams Portland Timbers and Portland Thorns FC that is designed to connect with fans through content, in-stadium moments, player appearances and more, according to a company announcement. Both teams will produce…
Consumer-facing industries such as retail, financial services, media and CPG are in the throes of massive disruptions caused by social and economic factors and exacerbated by the developments with COVID-19. Leadership needs to enact transformative change that takes the business…
Dive Brief: More than one-third (35%) of marketers are unclear on when their business will again permit travel as the COVID-19 pandemic rages on, according to a new survey from the Association of National Advertisers (ANA). Less than 4% of…
Dive Brief: Absolut Vodka is rolling out a new campaign ahead of Valentine’s Day that pushes people to express love more responsibly, whether with their partner, pet, family or themselves, according to a press release. The #LoveResponsibly effort acknowledges that…
Dive Brief: Pinterest will host its first global advertiser summit, positioning the platform as a destination where brands can reach consumers at various points on the shopper journey, according to a news release. Called Pinterest Presents, the event will be…
Dive Brief: Pinterest’s revenue jumped 76% year-on-year to $706 million in the fourth quarter, bolstered by new advertising offerings and an expansion of shopping capabilities, according to the company’s latest earnings report. A longer holiday period drove up advertiser demand,…
Dive Brief: Miller Lite, a Molson Coors brand, is sparring with AB InBev’s Michelob Ultra through a typing challenge intended to distract from its rival’s in-game Super Bowl ad, according to a news release. The beer marketed by Molson Coors…
Beauty brands were some of the first players to dabble in augmented reality (AR) years ago, quickly ramping up investments to embrace the technology and let consumers digitally sample products. Now, the ongoing coronavirus pandemic has made this type of…
Augmented reality is changing marketing and advertising. According to industry analysis firm ARtillery Intelligence, augmented reality (AR) advertising grew from about half a billion dollars in global revenues in 2019 to $1.41 billion in 2020 and it is expected to…
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