Branding

The following is a guest post from Anna Kuzmenko, COO at Fiksu DSP. Opinions are the author’s own. Lockdowns caused by the current COVID-19 pandemic have dramatically altered everyday life. This change reinforces the position of connected TV (CTV) and…

Dive Brief: Google could cut its marketing budgets by as much as half in H2, along with enacting hiring freezes for full-time and contract employees, according to internal documents obtained by CNBC. An email from a global director at the…

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Hyundai and its agency of record Innocean USA had four options earlier this spring…

Dive Brief: Popeyes Louisiana Kitchen rolled out a campaign to support the people of New Orleans, an area harshly impacted by the coronavirus pandemic, according to a press release shared with Marketing Dive. The fast-food chain created a $28 “NOLA…

Dive Brief: Digital video ad spending in the U.S. could drop as much as 5.2% year-over-year in the first half of 2020 as the coronavirus continues to slam marketing budgets, a revised forecast from eMarketer said. The category still has…

The coronavirus, with its unprecedented impact on travel, retail and day-to-day life, has sped up several key consumer trends, leading more people to stream media and rely on e-commerce than ever before. Even after signs of normalcy return, the lasting…

Dive Brief: ESPN is deploying a new sponsorship model for its upcoming docuseries “The Last Dance,” which chronicles NBA star Michael Jordan’s legendary championship streak on the Chicago Bulls, per details shared with Marketing Dive. Facebook, Reese’s Peanut Butter Cups…

Dive Brief: Publicis Groupe CEO Arthur Sadoun cautioned that the coronavirus pandemic will lead to a more severe pullback in ad spending than the industry has experienced before, according to The Wall Street Journal. Sadoun described the current crisis as…

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Coffee is a key part of culture and people’s daily lives. It’s a common…

Dive Brief: Burger King has launched a new ad promoting its delivery app and staying home during the coronavirus pandemic shutdowns, according to materials the company shared with Marketing Dive. “Stay Home of the Whopper” encourages consumers to be “couch…

Dive Brief: Teens tightened their budgets this spring as the coronavirus worsened and more people self-quarantined. Self-reported spending for the age group fell 13% year-on-year and 4% sequentially from Feb. 17 to March 27, reaching the lowest point since the…

Dive Brief: Marketers are handling creative production well despite new obstacles posed by the coronavirus, the Association of National Advertisers (ANA) found in a survey of 196 members. Just 39% of respondents said creating new assets has been a great…