Branding

Dive Brief: Cannes Lions canceled its annual Festival of Creativity in Cannes, France, citing the impact of the coronavirus pandemic, according to an announcement made Friday. The group owned by Ascential had previously postponed the festival, typically held in June,…

Dive Brief: Amazon dropped out of the Interactive Advertising Bureau’s Digital Content NewFronts, which on Tuesday were bumped to the week of June 22 due to the coronavirus pandemic, Adweek reported. The e-commerce giant was set to make its debut…

Dive Brief: More than half of consumers believe brands are responding more quickly and effectively to the coronavirus pandemic than governments, according to a special brand trust report by Edelman. Sixty-two percent believe that their country will not endure the…

Dive Brief: People are less willing to reach out to brands as the coronavirus pandemic leaves them feeling fragmented and disconnected, according to a consumer confidence analysis that Forrester Research shared with Marketing Dive. The firm’s four-part “consumer energy index” that…

Dive Brief: Media owners’ advertising revenues from linear ad sales will decline 12% in 2020, 20% in the first half of the year and 2.5% in the second half, according to a new Magna report shared with Marketing Dive. The…

Brief: Facebook warned that its advertising business has been “adversely affected” by the coronavirus pandemic despite more people using its apps, according to a Tuesday blog post attributed to Alex Schultz, VP of analytics, and Jay Parikh, VP of engineering.…

Dive Brief: Popeyes Louisiana Kitchen rolled out a social media campaign that will share the login details for the brand’s Netflix account with select online fans, according to news shared with Marketing Dive. The “Fried Chicken N Chill” push from…

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. People performing outrageous stunts in the name of fleeting internet fame is nothing new…

Dive Brief: Comscore announced a new brand safety tool that helps marketers avoid advertising around certain content related to the coronavirus pandemic. The measurement firm’s “Epidemic” segment offers flexibility, allowing companies to whitelist educational content related to the deadly virus…

Dive Brief: Ford launched an ad campaign to raise awareness around a new program that provides assistance to customers impacted by the coronavirus pandemic, according to a company news release. The automaker has an existing Ford Credit program that gives…

Dive Brief: Purebred dog registry, The American Kennel Club (AKC), kicked off its first national digital brand campaign, according to a press release shared with Marketing Dive. The “If It Barks, It’s AKC” effort aims to break the stereotype that…

Dive Brief: Sports TV networks are facing sudden drops in ad revenue and viewership as leagues cancel games due to worries about the novel coronavirus pandemic, The Wall Street Journal reported. The National Basketball Association (NBA), National Hockey League (NHL) and…