Branding

Dive Brief: Hershey and Coors hit the breaks on advertising campaigns to avoid negative associations with the spread of the novel coronavirus, according to separate reports in Ad Age. Beer Business Daily first reported the Coors news, which was announced…

Dive Brief: South by Southwest (SXSW), the yearly music, film and technology conference in Austin, Texas, was canceled for the first time in 34 years due to worries about the novel coronavirus and the related COVID-19 illness. The conference’s organizer…

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. While many marketers clamor to incorporate purposeful messaging into their campaigns, those that take…

Dive Brief: SK-II, a skincare brand owned by Procter & Gamble, announced its first branded animated series. “VS” — an SK-II STUDIO Animated Series depicts six Olympic athletes overcoming different forms of adversity, but reimagined in epic fantasy and sci-fi…

Dive Brief: The New York Times cut its revenue forecast for Q1 and said it now expects digital advertising revenue to slide 10% for the period amid fears around the coronavirus spreading, according to a regulatory filing reported in The…

Dive Brief: New Balance launched a campaign titled “We Got Now” that is timed around a new multiyear agreement with the NBA and comes as a part of the brand’s larger “Fearlessly Independent” platform, according to details shared with Marketing…

Dive Brief: Walmart will publicly begin testing a membership program called Walmart+ as early as next month, according to a report from Recode. A company spokesperson confirmed the creation of Walmart+ to Grocery Dive in an email, but would not…

Dive Brief: Pure Leaf, the iced tea brand owned by PepsiCo and Unilever’s Lipton, announced the launch of an integrated marketing campaign titled “No Is Beautiful.” Created with agency DDB, the effort features actress Amy Poehler and encourages people —…

Dive Brief: Burger King’s new ad depicting the chain’s signature Whopper sandwich growing mold after prolonged exposure received a mixed response from consumers, but could still be a successful ploy by the brand, according to an Ace Metrix analysis shared…

Dive Brief: Tecate introduced a new brand positioning and modernized visual identity as the beer marketer looks to grow cultural relevance with consumers, according to news shared with Marketing Dive. The changes impact the label’s entire U.S. portfolio, including its…

Brief: Pepsi launched an international marketing campaign that brings together four soccer superstars, according to details shared with Mobile Marketer.  Lionel Messi, Paul Pogba, Mo Salah and Raheem Sterling converge in a 60-second spot, “Play Never Stops,” at the center of…

With a new year come new executive hires. Given the sheer number of notable CEO departures in 2019, 2020 is likely to progress with a few announcements on who’s taking over some of those top roles. Some brands already had…