Dive Brief: Whole Foods was the top spender in grocery advertising in the U.S. during the second quarter of 2019, according to data emailed to Grocery dive from consulting firm Kantar. Before Amazon bought it, Whole Foods ranked 10th in…
Dive Brief: Google unveiled a major new consumer privacy initiative Thursday with a proposal that intends to give users more choice and control over how their data is applied for advertising purposes. The framework is currently open for comment as…
Brief: Facebook introduced software that aims to let people better control the information gathered about their online activities outside of the social network’s ecosystem, according to a company blog post. Off-Facebook Activity lets users see information that apps and websites…
Dive Brief: Only 35% of surveyed marketing professionals report their current content creation and delivery process is well-coordinated, according to an Adobe study shared with Marketing Dive. While most in the industry talk to outside teams at least weekly, many…
Dive Brief: Zumba Fitness sued J.C. Penney this week in federal district court over claims of [ing]. A J.C. Penney spokesperson told Retail Dive in an email that the company does not comment on pending litigation. Zumba, which developed a…
Dive Brief: Walmart’s shift to bring its digital advertising services in-house is experiencing some technical glitches, causing frustration among advertisers, Ad Age reported. The retailer confirmed some of the delays in serving campaigns to Ad Age via a spokesperson. Walmart…
Dive Brief: Caramel brand Werther’s Original debuted a campaign that emphasizes positive childhood moments associated with the candy and that aims to create a state of bliss for fans, as described in a press release. The effort rolled out on…
Brief: Aloft Hotels, Marriott International’s hotel brand for music fans and tech-savvy travelers, is collaborating with British “GIF-ITI” street artist INSA on an interactive art experience for mobile users. INSA will create an augmented reality (AR) activation that changes during…
Dive Brief: Keystone Light wants to win over young consumers of legal drinking age with a contest offering to pay the equivalent of a year’s worth of rent, according to a blog post from parent company MillerCoors. The integrated campaign…
Dive Brief: Global consumer products companies waste roughly $50 billion, or more than half, of their collective investments in digital marketing and trade spending, an AlixPartners study found. The consultancy surveyed 1,100 executives across six markets who are or previously…
Dive Brief: Taco Bell’s Global Chief Brand Officer Marisa Thalberg is resigning after four years working with the chain, according to a report in Ad Age. Taco Bell will not seek a CMO for the time being. Thalberg’s duties will…
Dive Brief: Pinterest’s revenue jumped 62% year-over-year in Q2 results released Thursday. The company attributed the growth to the internationalization of its advertising business, the simplification of its ad systems for smaller businesses and an improved ability to measure the…
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