Dive Brief: There are 3.8 billion internet users globally, marking the first time that more than half of the world’s population is online, according to Mary Meeker’s 2019 Internet Trends report, which was first shared at Recode’s Code Conference on…
Dive Brief: Hyatt has created a series of experiential travel packages around NYC Pride and World Pride this month, according to a company press release. The deals are exclusively available to loyalty members via World of Hyatt’s Find platform. …
UPDATE: June 7, 2019: After this article’s publication, a Sizmek spokesperson provided the following comment to Marketing Dive: “We’ve signed an agreement for Amazon to acquire Sizmek’s ad server and DCO assets and are seeking expeditious Court approval of it. We are…
Dive Brief: Smirnoff is deploying a network of LGBTQIA+ influencers, including Laverne Cox (“Orange is the New Black”), Alyssa Edwards (“RuPaul’s Drag Race”) and Jonathan Van Ness (“Queer Eye”), for a multichannel campaign debuting around NYC Pride this month, according…
Brief: Apple faces greater regulatory scrutiny as details emerge about talks among the federal government’s top antitrust authorities regarding probing the possibly anti-competitive behavior among the biggest U.S. tech companies. The U.S. Justice Department agreed to handle potential investigations into…
Dive Brief: Joy Howard is stepping down as chief marketing officer of Lyft to join Dashlane in the same position, according to a press release around a fresh round of funding for the digital identity management startup. Howard, who joined Lyft…
Dive Brief: LinkedIn has entered an agreement to acquire the ad-tech firm Drawbridge, Tomer Cohen, the online networking site’s VP of product, announced in a blog post. Financial terms of the deal were not disclosed. Drawbridge and its leadership team…
Dive Brief: Budweiser will conduct a campaign on Memorial Day to promote a moment of silence to honor fallen members of the U.S. military, through ads and other messaging on TV, radio, print and social media, according to press materials…
Dive Brief: Target is in preliminary talks to acquire WPP’s Triad Retail Media unit, The Wall Street Journal reported, citing anonymous sources familiar with the situation. Since the talks are preliminary, the sources said a deal won’t necessarily go through. …
Dive Brief: Nike’s Jordan Brand teamed with “Fortnite” on a product integration that has new characters in the massively popular online game showing off some of the athletic apparel brand’s signature sneakers, according to an announcement from “Fortnite” developer Epic Games. The…
Dive Brief: Coca-Cola is resurrecting New Coke, a reformulation of its signature soft drink that debuted in 1985 and was shelved a mere 79 days later, as part of a tie-in with the hit Netflix series “Stranger Things,” Variety reported. New…