Dive Brief: McCormick brand French’s announced a new ice cream flavor based on its core product, mustard, ahead of National Mustard Day on Aug. 3, according to details shared with Marketing Dive. Created with Coolhaus Ice Cream, French’s Mustard Ice…
Dive Brief: JPMorgan Chase has inked a five-year, enterprise-wide deal with Persado as the financial services giant turns to machines to handle more of its marketing duties, according to details shared with Marketing Dive. The company will leverage Persado’s artificial…
Brief: Amazon reported revenue for its “other” category that mostly comes from ad sales rose 37% to $3 billion in Q2, compared with a 34% yearly jump in the prior quarter, per an announcement. The results were a bright spot for the…
Brief: Google parent company Alphabet reported $32.6 billion in ad revenue in Q2 2019, a 16% year-over-year gain, per an announcement. The results marked a slight reversal in a four-quarter decline that saw its yearly ad growth rate plunge from 24%…
Dive Brief: CMOs are struggling with “short-termism,” where they feel mounting pressure to provide results on a short timeline, along with a lack of budgets to deliver on their goals and achieve transformation, according to Dentsu Aegis Network’s annual global CMO…
Brief: Procter & Gamble’s Pampers diaper brand has partnered with Verily, the life sciences research division of Google parent Alphabet, on a connected baby monitoring system, the Financial Times reported. The packaged goods company claims Lumi By Pampers is the…
Dive Brief: AdQuick has launched a service called Performance Based Marketing that adopts the cost-per-engagement (CPE) model popular in digital advertising, according to a press release. The outdoor advertising solutions provider, whose clients include Turo, Mizzen+Main and Squarespace, claims the…
Brief: Wendy’s on July 17 returned to Twitch to play the hit game “Fortnite” with its digital avatar and live-streamed the action to promote the launch of Baconfest, per an announcement. The burger chain’s Twitch channel offered free Baconator sandwiches…
Dive Brief: T-Mobile and Taco Bell will debut a T-MoBell concept pop-up store later this month, building on a partnership formed around the Super Bowl, according to a joint news release. The stores will open from July 23-25 in New…
Dive Brief: Coca-Cola brand Gold Peak Real Brewed Tea launched a multichannel campaign this week, according to a company blog post shared with Marketing Dive. The “Comforts of Home” effort features a redesigned look for the brand, a TV commercial,…
Brief: YouTube announced new and expanded monetization options for creators at VidCon on Thursday, according to a company blog post by Chief Product Officer Neal Mohan. Many of the features touted at the Anaheim, California, show for creators were focused…
Dive Brief: Edgewell’s Schick Hydro Silk brand has launched a digital campaign that parodies dating reality shows like “Love Island,” the company announced in a press release. A video spot features a woman who is the only contestant on “Feelin’…
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