Dive Brief: State Farm is rolling out its biggest creative effort in three years with a focus on its jingle and a cadre of famous faces, according to details shared with Marketing Dive. “The Right Kind of Magic” shows consumers…
Dive Brief: Ally Financial said that a proprietary large language model (LLM) helped make its marketing operations more efficient in a monthlong test, per details shared with Marketing Dive. The Ally.ai chat solution, which launched in June, delivered an average…
In today’s rapidly changing landscape, staying competitive and relevant requires innovation and creativity in your business strategies. Companies need a strategic partner that can help them navigate the complex waters of an increasingly connected world. Have you heard of offshore…
Dive Brief: Meta has added new lead generation ad tools, artificial intelligence-powered features and customer relationship management (CRM) partnerships across its family of apps, per details shared with Marketing Dive. Facebook and Instagram ads that click to start a WhatsApp…
LexisNexis achieved exceptional results from a multi-channel campaign supported by Terminus’ account segmentation, advertising and attribution capabilities. The following story unveils their strategic approach, control group testing methodology and the remarkable outcomes they generated. The challenge: Scenario: Pipeline gap in…
Dive Brief: Walmart reunited cast members of “Mean Girls” for a Black Friday advertising push that recreates key scenes from the 2004 teen comedy. The retailer is holding “Black Friday Deals” events on Nov. 10 and Nov. 24, with online access…
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. This Halloween has seen brands find the spooky side of everything from candy and tacos to…
The J.C. Penney Company on Wednesday (Oct. 25) revealed a glimpse into its holiday marketing playbook, including a deluge of savings opportunities and giveaways, video ads, a social media “Penney Prepper” challenge, paid creator partnerships and more. The retailer, which uses…
Dive Brief: Diving deeper into the metaverse, Macy’s has launched Mstylelab, an immersive digital fashion hub, the retailer announced Wednesday. The retailer built the space using the metaverse technology platform Journee. In the online space, users can create a profile,…
Dive Brief: Publicis Groupe experienced another run of growth in the third quarter, with organic revenue up 5.3% year-over-year, according to an earnings statement. Strong performance led the ad-holding company to raise its full-year guidance, the second time it has…
Listen to the article 8 min This audio is auto-generated. Please let us know if you have feedback. The digital ad market in 2023 is showing signs of recovery with tech earnings midway through the year pointing to a return-to-positive…
In today’s digital advertising landscape, the biggest challenge for marketers is accurately scaling campaigns while ensuring privacy. This has never been more true than during the holiday season – when it’s more important than ever to make a connection with…
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