Branding

Dive Brief: Amazon is expanding its cost-per-click Sponsored Products ads to include placements on select third-party apps and websites, per a company announcement. Advertisers using Sponsored Products ads will now have the opportunity for content to be placed across partner…

Dive Brief: The appointment of Linda Yaccarino as CEO of X, formerly known as Twitter, has not appeared to bring U.S. advertisers back into the fold in a meaningful capacity, according to an analysis that MediaRadar shared with Marketing Dive. …

Dive Brief: La-Z-Boy launched a new marketing platform, “Long Live The Lazy,” to reclaim the term “lazy,” according to a press release. A national ad campaign will begin airing this week across broadcast, digital, streaming, social media and mobile gaming.  Additionally,…

Dive Brief: Amazon saw advertising sales up 22% year-over-year in the second quarter to $10.7 billion, a rate of growth that outstripped digital rivals, according to an earnings statement.  The double-digit gains were partially attributed to the implementation of new,…

The longtime marketing chief of CVS Health’s benefits management unit, CVS Caremark, will depart at the end of this month. In a LinkedIn post, Tammy Lewis said she was stepping away from the role she has held for nine years…

Dive Brief: Pepsi is vying to be recognized as the preferred cola pairing with rum as part of its #BetterwithPepsi brand platform, according to a news release.    The PepsiCo marketer conducted internal research that found 56% of surveyed adult consumers…

Dive Brief: Agency network Stagwell has acquired marketing and design studio Tinsel Experiential Design, according to a release from the companies. Tinsel will maintain its distinct brand within the holding company, and its trio of founders will remain in place,…

Dive Brief: TikTok and FIFA have partnered to share tailored content timed to the Women’s World Cup, which begins today, according to a TikTok announcement. To help generate content, TikTok and FIFA plan to collaborate with a slew of creators…

Dive Brief: Shortly after postponing its IPO, Claire’s announced a piercing brand refresh promising an updated experience and a “bold and inspiring attitude.” “Pierced by Claire’s” focuses on a visual identity that includes a new logo, a conversational voice and…

Dive Brief: Albertsons Media Collective, the grocer’s retail media arm, announced this week the launch of a pilot program in which it’s replacing its traditional digital circular ads with interactive digital circular ads across Facebook and Instagram. The dynamic and shoppable…

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Don Draper’s finest pitch came at the end of the first season of “Mad Men,” when…

Dive Brief: Sean Tresvant will replace Mark King, who is retiring, as Taco Bell CEO on Jan. 1, 2024, according to a press release issued by Yum Brands on Thursday. Tresvant joined Taco Bell as global chief brand officer in 2022,…