Brief Dive Brief: European marketers that do programmatic advertising are moving trades in-house, according to a new report from the Interactive Advertising Bureau (IAB) and Accenture Interactive that was shared with Marketing Dive. An average of 86% of brands that buy ads programmatically…
You’re craving a late-night snack. So, you head to your kitchen to grab something before you go to bed. What will you choose? A lot of the time, it depends on what’s most accessible. You’re more likely to eat healthier…
Brief First Published on Brief: Native advertising will grow its share of U.S. display ad spending to 65% next year from 48% in 2016, researcher eMarketer estimated. U.S. advertisers will boost spending on native display ads by 25% this year…
Brief Dive Brief: Taco Bell wants to end “calendar inequality” by getting rid of the Taco Tuesday tradition, according to an open letter published on its company blog. The reasoning is that the Yum Brands chain believes tacos should be…
Brief Dive Brief: Philadelphia-based deli foods brand Dietz & Watson is launching a pop-up store dubbed “Delishop” to showcase its premium meats and cheeses and sell a line of branded clothing and merchandise, according to a company press release shared…
Brief Dive Brief: YSL Beauté hosted the YSL Beauty Station and pop-up store in Cathedral City, California, located along Route 111 on the road to the Coachella music festival, according to a company press release. The campaign includes a YouTube…
Brief: U.S. Polo Assn., the official clothing line of the U.S. Polo Association that oversees the sport, lifted brand recall by 95% with a social influencer campaign. A follow-up consumer survey found that 88% of respondents said influencer partnerships makes…
Dive Brief: Procter & Gamble’s Chief Brand Officer Marc Pritchard issued a call to entirely reinvent the digital media supply chain as clean-up efforts of the current ecosystem prove futile in the face of rapid growth, according to news shared…
Dive Brief: IBM plans to sell its Watson marketing and commerce solutions to the private equity firm Centerbridge Partners, the company announced in a press release late last week. Financial terms of the transaction were not disclosed, but the deal…
Brief Dive Brief: Ad sales reached an all-time high in 2018 at $212 billion, with ad spending growing by nearly 10%. Q4 saw the strongest growth in 18 years at 12%, driven mainly by digital, audio and out-of-home (OOH), according…
Dive Brief: Facebook’s automatic ad targeting systems can still engage in forms of “discriminatory ad delivery” — including around race and gender — even when marketers on the platform cast a broad net with whom they want to reach, per…
Dive Brief: Molson Coors launched an e-commerce platform for its Blue Moon brand this month after unveiling a similar concept for Coors Light in February, according to Digiday Magazine. The company said it plans to integrate shopping capabilities into its…