Brief Dive Brief: In honor of International Women’s Day today (March 8), Budweiser is reimagining some of the sexist ads it ran in the ’50s and ’60s to portray women in a more positive, independent light, the brewer announced in…
Brief Dive Brief: MillerCoors is putting the agency roster for Coors Light under review as it looks to buoy the brand’s business ahead of the key summer sales season and build on a new creative marketing strategy, according to a…
Brief Dive Brief: Ferrero brand Tic Tac Gum will debut two new 15-second spots that will air on TV, digital and social media channels, according to details shared with Marketing Dive. The campaign, “Refreshing. Delicious. Fun,” focuses on the idea that…
Brief Dive Brief: Musical instrument brand Fender launched a new global marketing campaign, “Fender Next,” which will focus on supporting a new generation of diverse artists, according to a news release provided to Marketing Dive. Fender is teaming up with…
Brief Dive Brief: Mondelez cookie brand Oreo unveiled DJ Mixer by Oreo, featuring three turntables where fans can make music with Oreo cookies instead of records, according to details shared with Marketing Dive. Oreo released a six-second video showing how…
Dive Brief: Kraft Heinz’s stock plummeted almost 25% in after-hours trading — which grew to more than 28% after markets opened on Friday — after several bombshells in its latest earnings report, released Thursday evening. The company wrote down the…
Dive Brief: Seventy-seven percent of brands could disappear and no one would care, according to the findings in Havas’ Meaningful Brands 2019 report shared with Marketing Dive. The number is 3% higher than the 2017 report and the highest since…
Maintaining healthy client relationships is essential to the lifeblood of your business operations. At times, it can be a love-hate relationship on both sides of the spectrum. You can grasp the concept that without your customers, there would be no…
We’re all familiar with slogans like “Just Do It,” “Live Más” (Spanish for “more”) and “Because You’re Worth It.” These slogans have become synonymous with the brands they represent, so it’s natural that small business owners would associate the notion…
Why is everyone all of a sudden trying to become LinkedIn-famous? Is anyone else tired (like me) of reading about all of the branding “hacks” out there? After all, there’s a lot more to achieving great personal branding than tricking…
What’s the secret to digital marketing success? Think of it like investing in stocks; when you diversify your marketing approach for reaching potential customers you reduce your risk and extend your reach at the same time. Think about it. If…
In the epic classic “One Thousand and One Nights” a young woman named Scheherazade devises a brilliant plan to save her life. Each night, she tells the Sasanian king a story so enthralling that he must postpone her execution another…
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