Branding

Dive Brief: Three Olives Vodka enlisted artificial intelligence (AI) to help consumers mix together the perfect party vibes with its new interactive digital platform, “The Generager,” according to a press release.  The web-based Generager uses AI to craft the ideal party concept using…

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Morinaga & Company’s Hi-Chew fruit candy has been a staple in Japan for decades, but only…

Dive Brief: Grubhub launched a new multichannel campaign in the U.S. today (Sept. 26) featuring rapper Snoop Dogg, according to details shared with Marketing Dive. “Did Somebody Say” features a 60-second spot and catchy jingle meant to remind consumers of…

Dive Brief: Amazon is bringing ads to TV shows and movies on Prime Video, according to a company blog post. The streaming service is included as a perk attached to the company’s larger Prime membership program.  Commercials will start appearing on…

Chamberlain Coffee is a big deal on social media. But the beverage brand wants wider name recognition with consumers outside of its staple Gen Z fanbase. The brand was co-founded in 2020 by YouTube star Emma Chamberlain, at the time…

Dive Brief: American Eagle is building on its back-to-school marketing campaign with an immersive, two-day pop-up event at High Line Park in New York City, per a press release. The event, dubbed OMJeans, will be held Sept. 16-17.  Highlights of the…

Brand safety is a hot topic in the marketing industry. In fact, over 80% of marketing professionals believe it’s a major concern, according to recently published findings by the Journal of Advertising Research. However, with new innovations like the metaverse raising…

Dive Brief: Dove is expanding a campaign that encourages women to feel more confident about their armpits with an activation timed to New York Fashion Week (NYFW), according to a press release.  On Sept. 7, the first day of NYFW,…

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. At most QSR chains, drinking a beverage entails filling up a cup with a fountain soda…

Dive Brief: The Estée Lauder Companies (ELC) is deepening its relationship with Google Cloud to include more applications of generative artificial intelligence (AI), according to a press release.   The Clinique and Aramis owner will leverage generative AI to monitor consumer…

Dive Brief: Hotels.com has enlisted English filmmaker Edgar Wright (“Last Night in Soho,” “Baby Driver”) on a campaign promoting a new app experience that the booking platform claims is an industry-first, according to details provided to Marketing Dive.   The feature…

Dive Brief:  SeeHer, the Association of National Advertisers’ (ANA) organization for gender equality in media, and Comscore have partnered to bring the former’s Gender Equality Measurement (GEM) standards to Comscore’s digital planning and measurement suite, per details shared with Marketing Dive.…