Data-Driven Marketing – What Investments are Making a Difference to the Bottom Line?In today’s day and age, data is being created exponentially. In fact, in the last two years alone, 90% of the world’s data was generated. By 2020, it’s…
A report from Headset predicts CBD will eventually take up the majority of non-inhalable products. August 8, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Three little letters have landed a spot in the everyday lives…
Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how?I’ve seen corporate marketing departments embark on their agile transformation journey, but…
Imagine you are planning to fly home for the holidays. How do you feel about the impending journey? What is your mood as you visualize the process of finding a flight, booking a ticket, getting to the airport, checking your…
You might be surprised. August 3, 2019 5 min read This story originally appeared on Cannabis & Tech Today Only a few months into the new year and numerous states have made progress on adult-use cannabis legislation. However, some of…
Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization and related strategies. Facebook and other social media sites use algorithms…
One of the common questions marketers ask themselves when starting the e-book creation process is “how can I make this so awesome that people will want to read it, stay engaged, and share it?” That question applies to designers too,…
Content creators want the platform to be more clear about its rules. July 29, 2019 2 min read This story originally appeared on Engadget A group of YouTubers is teaming up with Europe’s largest trade union to lobby for greater…
Third party data is increasingly under threat. As one case-in-point, a bill introduced this week would amend the New York City administrative code to prohibit the transfer or sharing of consumer location data with third parties within city limits.In other…
How secure is your organization’s web presence? The statistics are pretty alarming – Acunetix’s Web Application Vulnerability Report 2019 scanned 10,000 websites over a year and found that 46% have high-security vulnerabilities, and 87% have medium-security vulnerabilities.In this blog series,…
New research indicates these events will drive the global cannabis market. July 22, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Figuring out where the cannabis industry is heading next is no easy task. The industry…
In our 2019 Marketing Technology and Operations Salary Survey, we broke down salary insights across the marketing landscape with the aim of building a benchmark reference for industry professionals.Previously, we looked at marketing compensation through a global lens, examining how salaries…
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