DBA 101: Fictitious Name Registration
What is a DBA and when should you use it? Using a DBA is not all that mysterious and a whole lot easier than you may think. DBA stands for “Doing Business As” and is also known as a trade…
YouTube Warns Its Copyright Changes Could Result in More Takedowns
Copyright holders can no longer seize revenue over short music clips, though. August 16, 2019 3 min read This story originally appeared on Engadget YouTube will no longer allow copyright holders to seize a creator’s revenue over very brief or unintentional music…
LinkedIn Sales Navigator will now surface more content for sales teams to share
Among the quarterly product updates released Wednesday in LinkedIn Sales Navigator are more features for discovering and managing leads, a redesigned Help Center and an integration with its content-sharing app Elevate.Bringing more content into Sales Navigator. LinkedIn first launched Elevate…
Data-Driven Marketing – What Investments are Making a Difference to the Bottom Line?
Data-Driven Marketing – What Investments are Making a Difference to the Bottom Line?In today’s day and age, data is being created exponentially. In fact, in the last two years alone, 90% of the world’s data was generated. By 2020, it’s…
New Report: CBD Consumers Don’t Inhale
A report from Headset predicts CBD will eventually take up the majority of non-inhalable products. August 8, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Three little letters have landed a spot in the everyday lives…
How agencies can better engage with clients using agile
Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how?I’ve seen corporate marketing departments embark on their agile transformation journey, but…
Customer Experience vs Customer Success: What’s the Difference?
Imagine you are planning to fly home for the holidays. How do you feel about the impending journey? What is your mood as you visualize the process of finding a flight, booking a ticket, getting to the airport, checking your…
Which State Will Be Next to Legalize Cannabis?
You might be surprised. August 3, 2019 5 min read This story originally appeared on Cannabis & Tech Today Only a few months into the new year and numerous states have made progress on adult-use cannabis legislation. However, some of…
How next-generation algorithms could impact your marketing strategy
Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization and related strategies. Facebook and other social media sites use algorithms…
5 Tips for Creating Awesome E-book Designs
One of the common questions marketers ask themselves when starting the e-book creation process is “how can I make this so awesome that people will want to read it, stay engaged, and share it?” That question applies to designers too,…
YouTubers Are Unionizing, and the Site Has 24 Days to Respond
Content creators want the platform to be more clear about its rules. July 29, 2019 2 min read This story originally appeared on Engadget A group of YouTubers is teaming up with Europe’s largest trade union to lobby for greater…
Proposed NYC law would ban sharing of location data within the city
Third party data is increasingly under threat. As one case-in-point, a bill introduced this week would amend the New York City administrative code to prohibit the transfer or sharing of consumer location data with third parties within city limits.In other…