Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Reuse audiences. Advertisers will be able…
Opinions expressed by Entrepreneur contributors are their own. In a well-intentioned initiative gone wrong, current and former employees at Wells Fargo have come forward with details on how the bank carried out its diversity and inclusion efforts: fake interviews.Joe Bruno, a…
The traditional consumer journey has evolved dramatically over the years, with eCommerce fundamentally changing the way consumers purchase products. While we have often heard the phrase that “consumer is king”, it’s truer now more than ever. With brands competing to…
My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and my route to this field began by working closely with web developers and designers…
Opinions expressed by Entrepreneur contributors are their own. In June 2017, George Clooney and Rande Gerber (a.k.a., the spouse of Cindy Crawford) sold their tequila company, Casamigos, for $1 billion. Founded by the pair in 2013, the company was even…
WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations.“By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity…
Could this possibly be some sort of peace offering? Alberto Rodriguez/E! Entertainment | Getty Images Elon Musk and Jeff Bezos have been longstanding rivals, especially when it comes to business dealings like their pursuits of outer space via both of…
“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If we’re…
NASA’s Hubble Space Telescope has calculated the size of a massive comet nucleus observed last year, and it’s the largest ever spotted, measuring 80 miles across —about twice the width of Rhode Island — and weighing 500 trillion tons. For comparison,…
The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book.It’s important to say “no” to work that’s not valuable. Through planning, the team should have a good…
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. His name is La’eeb and today he was presented to the entire world during the group draw for the Qatar 2022 World…
As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! It…
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