Marketing Strategy

[ad_1] I don’t think it would be unprecedented of me to talk in an unprecedented way about the unprecedented challenges we are all facing in these unprecedented times. One response to this (unprecedented?) set of circumstances has been the rise…

[ad_1] Google reportedly plans to reduce its marketing budget as the world’s biggest advertising company scales down its own brand messaging amid the coronavirus pandemic. Citing an internal email from an unnamed global director at the company, CNBC reported that…

[ad_1] To break from all the grimness taking over the news at the moment, NZ low-cost telco company Skinny launched a clever campaign to encourage customers to refer their friends and family. Here’s the twist: the Friend-versiting campaign wants to…

[ad_1] With China’s beauty market tipped to reach a value of $62 billion next year, 2020 is shaping up to be an enormous year for brands in the sector. Interest in men’s skincare and cosmetics is exploding, and the female…

[ad_1] 1. Influencer marketing will be more popularand more effective KOLs aren’t going anywhere in the coming year. The principles at the cornerstone of effective relationships with Chinese consumersauthenticity, integrity, trust, adding valuewill remain the same in 2020. Perhaps these…