There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance with the benefits explained.Not…
Redirects are a natural part of a site’s evolution.You can create a service page or blog post that is relevant today. But there may come a time in the future when it no longer makes sense to keep it live.So,…
No matter the product, the ultimate goal of any ecommerce site is to attract customers. Once on your page, they can navigate your well-designed interface and peruse your products before finally sealing the deal by clicking “add to cart.”The challenge…
One of the biggest challenges enterprise SEO professionals face is how to complete tasks with limited time and resources. This is especially true for developing content, obtaining links, and implementing SEO recommendations.So when you’re managing a growing SEO team, there…
Google has published a new help document explaining how different HTTP status codes affect how a site appears in search results.A recent tweet suggests Google’s Gary Illyes had a hand in putting this document together.This is the new guide to…
You may see HTTP/2 come up in your Google Lighthouse audit report, either green (In Use) or as an opportunity to improve page load speed.But what exactly is it and how can you use HTTP/2 for SEO?In this guide, you’ll…
When it comes to successful data science for SEO, nothing is more important than having the right team in place.Challenges in obtaining and ensuring the consistency of the data, as well as in your choice of machine learning models and…
Google is updating the new regular expression (regex) filter in the Search Console performance report to support expressions that don’t match regex.In addition, Google is providing additional tips tips for users that are new to regex.Regex filtering was introduced to…
Today’s Ask an SEO question comes from Moses from Nairobi, who asks:What advice can you give to those aspiring to join the SEO profession starting from the best courses to take through from beginners to advance.What a great question!First, I…
When it comes to Google My Business’s rules and guidelines there is a lot of room for improvement.Yes, they have rules written down, but those guidelines are vague in many areas and contradictory in spots.That makes things confusing for even…
Legal content gets a bad rap for being dry, boring, and full of “legalese.” But most law firm owners know the importance of blogging when it comes to attracting organic traffic through SEO.As one of the leading marketing methods for…
WordPress is a fantastic platform for building websites on the fly with little to no development time required to get up and running.In addition, WordPress has fantastic customizability ranging from being able to fully customize your theme, to finding plug-ins…
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