Search Engine Optimisation

The O’Jays 1975 hit single “Give The People What They Want!” should be the theme song and guiding mantra of every dedicated content marketer.After all, the primary focus of content marketing done right (and SEO, for that matter) is creating…

Pre-GoogleEarly Link Building for SEOPaid Link BuildingGuest PostingArticle DirectoriesBlack Hat Link BuildingHell Hath No Fury Like Google ScornedIs Link Building Dead?Enter Digital PRLink building is a constantly and rapidly evolving subspecialty in the SEO world.Since most of us know that…

What Are the Major Metrics We Use for Measuring Domain Authority?Comparing Domain Authority CheckersDomain Authority Checkers Are Missing Real-World ContextWhat Other Metrics Can Help Gauge True Domain Authority?Metrics Are Only the Start of Determining AuthorityShould domain authority checkers be a…

Blogs With Impactful Content Marketing StrategiesSocial Media Content That ConvertsVisual Content That Motivates Consumers to BuyEffective Video Content Marketing ExamplesContent Marketing Is a Must for Any Marketing StrategyWhen it comes to driving traffic and boosting conversions, content is key to…

Anyone who manages paid media is all too familiar with how fast things change.Ad formats, what’s working, what’s not, new features, and the emerging players keep life as a paid media practitioner interesting!One of the things to cut down the…

Brave, makers of an open-source web browser, are launching a privacy-focused alternative search engine that will offer options for ad-supported and ad-free search results.Following Brave’s acquisition of Tailcat, a search engine developed by the former Cliqz team, the company announced…

Begin With ResearchSelect Your Target AudienceReview Your MessagingSet Campaign ObjectivesChoose the Right Ad Platforms & CreativeDeliver an Integrated CampaignWith an ever-expanding array of advertising networks at our disposal, it’s tempting to jump in before fully considering some key questions.How do…

Account structure is a critical element for ensuring paid search success.Adopting structure and group best practices ensures that keywords, ad messages, and landing pages are aligned with the business’s objectives.An effective structure is deeply connected to your marketing strategy and…

Robust, well-integrated keyword rank tracking lives in the top drawer of any SEO professional’s toolbox.But what value does it provide the rest of your organization?Keyword ranking insights are a hidden gold mine of information for many departments and team members,…

Today’s Ask an SEO question comes from Julius in Leesburg. Julius asks:How can I compete against websites with over 1 million backlinks and why can’t Google see that these backlinks are bought?It is possible for David to beat Goliath.But just…

Are you currently working with an agency or planning to hire one soon?Then join our next sponsored Search Engine Journal webinar on Wednesday, January 27 at 2 p.m. ET.Paxton Gray, CEO at 97th Floor, will discuss the keys to building…