Search Engine Optimisation

Google is removing some Australian news sites from search results in a move which follows a government order to pay publishers for their content.The Sydney Morning Herald, which is one of the affected news sites, reports Google has admitted to…

A member of the search community alleged in a tweet that her client was explicitly told by Google that spending more on pay per click (PPC) advertising would improve their organic search rankings.The accusation was shocking to many in the…

Creating PDF marketing materials that reliably turns readers into sales is more important now than ever.One way to supercharge your marketing material is by adding strategically chosen images.Adding the right images to your PDF marketing assets is proven to grow…

Snapchat users can now share tweets from Twitter directly to their Snapchat story. This eliminates the need to take screenshots of tweets in order to share them.Twitter doesn’t offer the most intuitive solutions for sharing interesting tweets on other social…

SEO stops being a problem of how little companies can get away with spending and becomes an opportunity where the investment gets a clear ROI. Life is made easier for digital teams, as SEO specialists automate the long-tail of SEO,…

Instagram is giving advertisers the ability to publish sponsored posts from users’ accounts through an update to branded content ads.Branded content ads were introduced last year as a way for influencers to identify when their posts are sponsored by a…

This post was sponsored by 97th Floor. The opinions expressed in this article are the sponsor’s own.Too often, there’s a belief in the business world that SEO efforts can’t be measured or related directly to revenue.In reality, SEO efforts can and…

Most agency owners have tried using virtual assistants, or VAs, at least once, and many of them have had a bad experience.Maybe that describes you.Maybe you tried but couldn’t find the right people, couldn’t get them to do the work…

The WordPress development team, in a series of missteps, pushed out a flawed update that made it impossible to install new WordPress sites. They paused the update rollout in an attempt to fix that update but that created even more…

Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are breaking down all the digital marketing news of the week on this week’s Marketing O’Clock podcast.If you’re unable to listen on Spotify, be sure to catch the video version of the…

Researchers discovered a vulnerability in WP Bakery page builder that allows an attacker to inject malicious JavaScript into pages and posts. The vulnerability allows an attacker to inject code into pages and posts that then attacks site visitor browsers.Authenticated Stored…