Search Engine Optimisation

Google’s new small business holiday hub is full of resources marketers can use to prepare for the busiest shopping season of the year.The mini-site contains personalized recommendations to assist businesses with reaching shoppers across Google Search, Google Shopping, and Google…

Shorter content earns the most backlinks, on average, according to an analysis of thousands of articles.Fractl analyzed over 5,000 articles to find the most linked-to articles are roughly 695 words in length.The study includes further analysis of content length, as…

Forecasting Models & the Forces Behind ThemLooking at Organic TrafficSEO influences organic traffic. But considering the integral organic traffic as your baseline for SEO forecasting can be misleading as it includes both brand and non-brand traffic.What Are the Limitations?Blending the…

Retailers have new ways to control how their products appear in Google search results through the use of robots meta tags and an HTML attribute.These new methods of marking up product pages allow retailers to customize search snippets according to…

When we spend all our time and efforts creating a fantastic in-depth piece of content that is visually appealing and loved by our customers, prospects, and clients – why not receive some of Google’s love too and grow your qualified…

Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are here with a fresh new episode of Marketing O’Clock.We talk about all the digital marketing news of the week and try to come up with a catchier name for Twitter’s new…

Twitter is testing a new feature that will allow users to record voice clips to publish as tweets.Voice tweets join the many existing ways in which users can communicate on Twitter – a list which includes photos, videos, GIFs, and…

This post was sponsored by LetUsRespond.com. The opinions expressed in this article are the sponsor’s own.The global shutdown brought on by the COVID-19 pandemic has had a profoundly negative economic impact on businesses of all sizes and industries.According to Facebook’s…

Your online presence can be the reason your brand rises to amazing success.Or it can be your ultimate downfall.It all depends on whether you get good or bad press.Take Wendy’s, for example.Back in 2016, Wendy’s social media manager innocently posted…

Cumulative Layout Shift (CLS) is a Google metric that measures a user experience metric. This metric is said to become a ranking factor in 2021. That means it’s important to understand what CLS is and how to optimize for it.Definition…

Google’s efforts to keep spam out of search results are detailed in the company’s annual webspam report, published today.According to the report, over 99% of Google’s search results are spam-free, and the company goes to great lengths to keep it…

Want to gain greater brand exposure and tons of new leads without spending a single cent on paid ads?Before you shake your head and dismiss the idea as impossible, consider the proof.On January 15, Shutterstock posted its yearly creative trends…