Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator.This marks the first time bid simulator support has been available for a smart bidding campaign…
DuckDuckGo will soon be offered as an option for default search engine on Android devices across the EU.European regulators are forcing Google to present Android users with the option to choose their own default search engine. The option to choose…
ADVERTISEMENTWhen we think of marketing tools, we tend to think of those we use to help us report, crawl, manage, communicate, and otherwise make our daily jobs easier as online marketers.Tools like Screaming Frog or Search Console likely spring to…
Google announced today that 500 million people are now using Google Assistant across smartphones, TVs, smart home devices, and other gadgets.That figure represents the number of people using Google Assistant each month, a metric which Google has never previously revealed…
When was the last time you ran performed a content audit?Can’t remember?You aren’t alone.Most content creators are so focused on creating new content that they forget to audit their existing content.Here are a few reasons why you need to audit…
There’s a common misconception that the more pages you have targeting a keyword, the better you’ll rank for that keyword.After all, the more pages you have trumpeting your niche, the more likely Google is to pick up on your keywords…
Some people believe that E-A-T is one of the most important SEO success factors today.Others believe the importance of E-A-T is massively overblown.Is it a direct ranking factor? Is it an indirect ranking factor? Or is E-A-T not a factor…
While parameters are loved by developers and analytics aficionados, they are often an SEO nightmare. Endless combinations of parameters can create thousands of URL variations out of the same content.The problem is we can’t simply wish parameters away. They play…
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ADVERTISEMENTOn this week’s episode of Marketing O’Clock, we’re bringing you a special year-end episode to look back at 2019.In addition to delivering the news of the week, Greg Finn, Jess Budde, and Christine “Shep” Zirnheld are presenting our first annual…
First impressions count.And when it comes to your website, your URLs are often the first thing Google and customers will see.URLs are also the building blocks of an effective site hierarchy, passing equity through your domain and directing users to…
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ADVERTISEMENTOn this week’s episode of Marketing O’Clock, we’re talking about changes to Instagram’s branded content policy, celebrity cameos in the Google Knowledge Panel, and the expansion of speakable markup.Plus, Instagram needs 45 fact-checkers to tell them there’s no such thing…
Google quietly announced that a bug was discovered in Search Console which may impact reporting for a period of time in December.Specifically, the bug affects reporting of Google Discover impressions and clicks between December 8 and December 13. As a…