Search Engine Optimisation

If you keep updated on the latest in SEO, you may be aware of Google’s mobile-first initiatives.Dubbed “mobilegeddon” when it first became known in 2015, transitioning client sites to full mobile experiences has become a priority for SEOs everywhere.Optimizing for…

ADVERTISEMENTGoogle has created a new position within its company; a ‘creator liaison’ for communication between YouTube and its video publishers.A former YouTuber named Matt Koval has been appointed to the position, so you can now think of him as the…

Google shared a three-step guide on hiring an SEO for businesses who may be doing so for the first time.This advice was provided in the latest episode of Google’s Search for Beginners series on YouTube, which is an extended version…

Google is sending email notifications via Search Console to alert site owners about spikes in search traffic for specific pages.“Your page is trending up,” the email reads, followed by a number indicating the page’s average daily clicks over the past…

Managing social media takes more than 15 minutes a day. This is true whether you work for an agency or brand, or you own your own business.The need to engage is at an all-time high. That’s because 73% of consumers…

Google’s John Mueller advises against creating too many pages in multiple lanaguages, unless it’s absolutely necessary.This advice was provided on Reddit in response to a thread in r/TechSEO where someone was looking for help with hreflang.”I have an international site…

Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts.Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via…

ADVERTISEMENTSnapchat isn’t just about keeping up with the Kardashians.Neither is it limited to sharing silly/cute/spontaneous selfies with friends, or stories of chocolate margaritas.Snapchat is more than all of that.In fact, if you use it strategically, it can be a powerful…

ADVERTISEMENTJoin Jess Budde, Greg Finn, and Christine “Shep” Zirnheld for Marketing O’Clock. We’re breaking down these digital marketing news stories:Google’s new Partner requirementsOn this week’s episode of Rant O’Clock, Google is making Partners jump through hoops if they want to…

An update to Google Ads will make it easier to determine how campaign changes impact ad performance.Going forward, advertisers will be able to view campaign changes annotated in their performance charts.Previously, it wasn’t as easy to review change history alongside…

More than 80% of marketers use location data to improve the performance of their campaigns.Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022.While location-based marketing is widely…

ADVERTISEMENTInstagram is rolling out a new feature that will allow users to group their following list into different categories.The new “Following Categories” feature groups the accounts you follow into lists such as:Accounts you see most oftenAccounts you least interact withAccounts…