ADVERTISEMENTThe non-profit organization that manages the dot ORG domain registry has been sold to a for-profit investment firm. Some are fearful that the cost of dot ORG domains will rise because the non-profit that manages the entire domain name system,…
Strategy MattersCreating content just for your heart’s sake may be pleasant, but it will bring hardly any financial benefit.The fact that the topic of content strategy was touched upon in 29% of the analyzed tweets and “content marketing strategy” is…
Advertisers are seeing combined audience targeting for search campaigns in their Google Ads accounts.Although Google has not made a formal announcement, digital marketing consultant Steven Johns noticed the new targeting method in his Google Ads account and shared the news…
A publisher asked Google’s John Mueller if there were any benefits to using structured data other than rich results and featured snippets, because maybe Google will use it in other ways.Google’s John Mueller reiterated the benefits of rich results and…
Google’s SearchLiaison confirmed that some updates happened. But he downplayed their importance. The attempt to trivialize the update was in contrast to the widely felt impact and passionate response to it by publishers. Many asserted that this update was significant…
A captivating headline will draw you in.A good opening line – a hook – will entice you to keep reading.And a well-placed, eye-catching visual will keep you focused and will be remembered long after the words you read have been forgotten.Not only…
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ADVERTISEMENTCatch up on this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network.Greg Finn and Christine “Shep” Zirnheld are covering the digital marketing news you’ve been talking about all week and the stories you may have…
The North American cannabis industry is expected to reach $16 billion by the end of 2019.CBD is one of the most profitable product categories in the industry and is projected to bring in total revenue of $1.6 billion in the…
Bing announced a new link penalties. These link penalties are focused on taking down private blog networks (PBNs), subdomain leasing and manipulative cross-site linking.Inorganic Site StructureAn inorganic site structure is a linking pattern that uses internal site-level link signals (with…
In the last few months, Google has announced two systems that are in production in Google search and are also open source. Anybody can see how they work.Google open-sourcing parts of Google Search is not something you would have considered…
ADVERTISEMENTA new study suggests the performance of virtual assistants, like Google Assistant, Alexa, and Siri, may have plateaued.Perficient Digital released its annual evaluation of virtual assistants. Perhaps the most interesting finding is that none of the top virtual assistants are…
The backlash to the BERT update was swift and without mercy. Many SEOs warned about “how to optimize for BERT” articles before any “how to optimize for BERT” articles were published.Ryan Jones (@RyanJones) tweeted:“the most exciting thing about BERT is…
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