Search Engine Optimisation

Screaming Frog didn’t waste any time integrating Google’s new URL inspection API that allows access to current indexing data. The new API allows Screaming Frog to include seven brand new filters that identify website problems in need of attention.In addition…

Many of us get to a stage in our careers as SEO professionals where we feel a little bit stagnant.We’ve been optimizing sites for a while and feel pretty confident that we can do it well.. but there’s that nagging…

Spambot attacks are on the rise, with 25.6% of all internet traffic coming from a bad bot, and increasingly sophisticated methods are used to circumvent common security measures.Enterprises and small websites alike must stop SEO spambots from derailing their optimization…

Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your site, and then inserted it to the page.This makes a shining…

This week’s Ask An SEO question comes from Caroline in Cleveland, who wrote:Multiple divisions of our company want to rank for the same keywords.Are there any tips for how to approach this type of situation? It seems like our company…

Header tags are still a strong signal for SEO. Google’s John Mueller said it himself:“[W]hen it comes to text on a page, a heading is a really strong signal telling us this part of the page is about this topic.”Header…

Keyword prominence is an SEO best practice that involves using a page’s target keyword early in order to send a strong signal to Google about what the page should rank for.It’s a concept comparable to the journalistic standard of never…

A serious code execution vulnerability in Log4j has security experts warning of potentially catastrophic consequences for enterprise organizations and web apps.The vulnerability, listed as CVE-2021-44228 in the Apache Log4j Security Vulnerabilities log, enables remote attackers to take control of an…

Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof.As consumers shifted online en masse and the world as we knew it was disrupted, a great many…

WordPress recently decided that the third major version release for 2021 will be delayed to January 25, 2022. The project had fallen significantly behind to such an extent that core contributors as recently as last week voiced concerns about the…

This post was sponsored by Adchieve. The opinions expressed in this article are the sponsor’s own.Smart Shopping campaigns in Google Ads offer a number of benefits that advertisers find attractive – particularly those trying to manage product promotion at scale.It’s…

This past year has certainly given social media marketers plenty to chew on as they set strategy and allocate budget for 2022.Snapchat emerged as a major player in social media marketing, growing revenue 57% YoY, achieving its first billion-dollar quarter,…