Dive Brief: Zumba Fitness sued J.C. Penney this week in federal district court over claims of [ing]. A J.C. Penney spokesperson told Retail Dive in an email that the company does not comment on pending litigation. Zumba, which developed a…
ADVERTISEMENTInstagram is reportedly working on a solution for the wave of inauthentic story views that has spread throughout the network.If you publish Instagram stories to a public account, and receive views from people who don’t follow you, you’re not alone.Where…
Copyright holders can no longer seize revenue over short music clips, though. August 16, 2019 3 min read This story originally appeared on Engadget YouTube will no longer allow copyright holders to seize a creator’s revenue over very brief or unintentional music…
Dive Brief: Walmart’s shift to bring its digital advertising services in-house is experiencing some technical glitches, causing frustration among advertisers, Ad Age reported. The retailer confirmed some of the delays in serving campaigns to Ad Age via a spokesperson. Walmart…
A post on Diggity Marketing’s blog describes a tactic that appears to expose lax ranking standards on Google Local searches. The tactic is to rank a website for local search terms then rent the website to a local business. The…
Among the quarterly product updates released Wednesday in LinkedIn Sales Navigator are more features for discovering and managing leads, a redesigned Help Center and an integration with its content-sharing app Elevate.Bringing more content into Sales Navigator. LinkedIn first launched Elevate…
Dive Brief: Caramel brand Werther’s Original debuted a campaign that emphasizes positive childhood moments associated with the candy and that aims to create a state of bliss for fans, as described in a press release. The effort rolled out on…
Some in the SEO industry promote themselves as white hat. It means they are ethical. Those same SEOs posit that black hat SEOs are the bad guys. Turns out that black and white hat thing is not as black and…
Data-Driven Marketing – What Investments are Making a Difference to the Bottom Line?In today’s day and age, data is being created exponentially. In fact, in the last two years alone, 90% of the world’s data was generated. By 2020, it’s…
Brief: Aloft Hotels, Marriott International’s hotel brand for music fans and tech-savvy travelers, is collaborating with British “GIF-ITI” street artist INSA on an interactive art experience for mobile users. INSA will create an augmented reality (AR) activation that changes during…
![Paid Search is the Fastest Growing Ad Format in Retail [REPORT] via @MattGSouthern](https://localmobilewebsolutions.com/wp-content/uploads/2019/08/5b0d07ad-05a4-4901-8e5e-ab5125fdae7f.jpeg)
A new report on retail digital ad spending in 2019 reveals that paid search is the fastest growing ad format.In total, retail advertisers in the US will spend $13.12 billion on search in 2019, which is up 22.5% from last…