Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization and related strategies. Facebook and other social media sites use algorithms…
Dive Brief: McCormick brand French’s announced a new ice cream flavor based on its core product, mustard, ahead of National Mustard Day on Aug. 3, according to details shared with Marketing Dive. Created with Coolhaus Ice Cream, French’s Mustard Ice…
ADVERTISEMENTSnapchat is introducing a new tool, called Instant Create, that offers a simple way to create Snapchat-optimized ads.Ads can be created in three steps:Select an objective – you can either increase web visits, app installs, or app visits.Enter your business…
One of the common questions marketers ask themselves when starting the e-book creation process is “how can I make this so awesome that people will want to read it, stay engaged, and share it?” That question applies to designers too,…
Dive Brief: JPMorgan Chase has inked a five-year, enterprise-wide deal with Persado as the financial services giant turns to machines to handle more of its marketing duties, according to details shared with Marketing Dive. The company will leverage Persado’s artificial…
The Suggest a Link method for gaining links is an effective way to obtain links. But the work can be so difficult. These tips can maximize your success rate and minimize the amount of wasted time.1. Best Link Building TemplateThe…
Content creators want the platform to be more clear about its rules. July 29, 2019 2 min read This story originally appeared on Engadget A group of YouTubers is teaming up with Europe’s largest trade union to lobby for greater…
Brief: Amazon reported revenue for its “other” category that mostly comes from ad sales rose 37% to $3 billion in Q2, compared with a 34% yearly jump in the prior quarter, per an announcement. The results were a bright spot for the…
ADVERTISEMENTThere’s no doubt Twitter has changed the world we live in.From its launch in July 2006 to its current state 13 years later, the microblogging website has become the ultimate news source, outreach platform, meme supplier, political soapbox, and so,…
Third party data is increasingly under threat. As one case-in-point, a bill introduced this week would amend the New York City administrative code to prohibit the transfer or sharing of consumer location data with third parties within city limits.In other…