Dive Brief: T-Mobile and Taco Bell will debut a T-MoBell concept pop-up store later this month, building on a partnership formed around the Super Bowl, according to a joint news release. The stores will open from July 23-25 in New…
Ad Inserter, a popular Ad management WordPress Plugin was discovered to contain a critical vulnerability. The vulnerability allows an authenticated user as low as a subscriber to execute code on the affected website. It is advised that users of the…
Anticipated for months, the Federal Trade Commission (FTC) voted today to fine Facebook a record $5 billion for apparent violations of a [familiar with the proceeding] that required the company to better protect user privacy. This is according to reports…
Dive Brief: Coca-Cola brand Gold Peak Real Brewed Tea launched a multichannel campaign this week, according to a company blog post shared with Marketing Dive. The “Comforts of Home” effort features a redesigned look for the brand, a TV commercial,…
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT] via @MattGSouthern](https://localmobilewebsolutions.com/wp-content/uploads/2019/07/shutterstock_1153076705.png)
New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.These figures are from the Interactive Advertising Bureau (IAB), and PwC, and reported on by [REPORT].In an analysis…
Several years ago, Gartner research on how customers allocate their time in the buying process indicated about 17% of their time is meeting with sales people—all sales people, not just us. We just get a fraction of that 17%. (I’d…
Brief: YouTube announced new and expanded monetization options for creators at VidCon on Thursday, according to a company blog post by Chief Product Officer Neal Mohan. Many of the features touted at the Anaheim, California, show for creators were focused…
ADVERTISEMENTLinkedIn is adding three new ways for marketers to achieve their advertising goals.Using Campaign Manager, marketers can now optimize their LinkedIn marketing campaigns for the following objectives:Brand awareness: Increase share-of-voice through top of funnel campaigns that charge by impressions.Website conversions:…
The planet badly needs more trees. Also, consumers love companies that push for issues they care about. July 11, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. How are your business sustainability efforts going? If you’re…
Dive Brief: Edgewell’s Schick Hydro Silk brand has launched a digital campaign that parodies dating reality shows like “Love Island,” the company announced in a press release. A video spot features a woman who is the only contestant on “Feelin’…
ADVERTISEMENTFacebook is rolling out new tools that allow creators to monetize their content in different ways.In addition to new ad revenue opportunities, Facebook is giving creators more opportunities to earn money directly from other users.Here’s more about what was announced…
Amazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the utilitarian e-commerce game and it’s only getting better at it. Amazon Prime Day is the largest single shopping day…
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