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Wendy’s plays ‘Fortnite’ on Twitch to launch Baconfest

Wendy’s plays ‘Fortnite’ on Twitch to launch Baconfest

Brief: Wendy’s on July 17 returned to Twitch to play the hit game “Fortnite” with its digital avatar and live-streamed the action to promote the launch of Baconfest, per an announcement. The burger chain’s Twitch channel offered free Baconator sandwiches…

Our Customers Are Voting With Their Time

Our Customers Are Voting With Their Time

Several years ago, Gartner research on how customers allocate their time in the buying process indicated about 17% of their time is meeting with sales people—all sales people, not just us. We just get a fraction of that 17%. (I’d…

4 Reasons Startup Founders Should Care

The planet badly needs more trees. Also, consumers love companies that push for issues they care about. July 11, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. How are your business sustainability efforts going? If you’re…

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