Dive Brief: Budweiser will conduct a campaign on Memorial Day to promote a moment of silence to honor fallen members of the U.S. military, through ads and other messaging on TV, radio, print and social media, according to press materials…
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ADVERTISEMENTA recent study of marketing leaders aims to determine which character traits are common among those who are most successful.Fractl Research utilized IBM’s Watson Personality Insights API from 20 of whom they consider to be the most influential digital marketers…
Dive Brief: Target is in preliminary talks to acquire WPP’s Triad Retail Media unit, The Wall Street Journal reported, citing anonymous sources familiar with the situation. Since the talks are preliminary, the sources said a deal won’t necessarily go through. …
Google’s disavow links tool apparently doesn’t work with the new domain properties in Search Console.This was discovered yesterday by Kristen Stack who alerted us to the issue on Twitter:Did you know you can’t disavow in new GSC? Verified a domain…
Dive Brief: Nike’s Jordan Brand teamed with “Fortnite” on a product integration that has new characters in the massively popular online game showing off some of the athletic apparel brand’s signature sneakers, according to an announcement from “Fortnite” developer Epic Games. The…
More brands are adopting an experience-driven approach to meet consumer expectations, and martech platforms are prioritizing experience in their development strategies. Companies are also adopting martech to help manage the complexities of privacy regulations. GDPR and the upcoming CCPA are…
Google’s John Mueller cleared up a misconception about the URL parameter tool in Search Console, saying it doesn’t actually remove URLs.This topic came up in a recent Google Webmaster Central hangout on YouTube when a question was asked about whether…
Dive Brief: Coca-Cola is resurrecting New Coke, a reformulation of its signature soft drink that debuted in 1985 and was shelved a mere 79 days later, as part of a tie-in with the hit Netflix series “Stranger Things,” Variety reported. New…
This post was sponsored by Supermetrics. The opinions expressed in this article are the sponsor’s own.The Martech 5000 supergraphic highlights the big challenge facing marketers. As more products, tools, and platforms arise, so too does the amount of data marketers…
Brief: Wingstop combined mobile, social media and out-of-home advertising in a campaign that let customers “vidbomb” a commercial for the fast-food restaurant chain, which has 1,273 locations worldwide. Wingstop showcased the videos on a billboard in New York’s Times Square…
freyer / PixabayJason Woods is no stranger to the Shark Tank. On a previous season, Jason came to the Sharks to pitch his company, Kymera, but left without an offer from the Sharks. They did, however, give Jason advice for…
There is a brand new version of the Google Quality Rater Guidelines, and here are all the changes Google has made to the guidelines and why these changes are important. The new version is dated May 16, 2019, and replaces…
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