Brief: Wingstop combined mobile, social media and out-of-home advertising in a campaign that let customers “vidbomb” a commercial for the fast-food restaurant chain, which has 1,273 locations worldwide. Wingstop showcased the videos on a billboard in New York’s Times Square…
freyer / PixabayJason Woods is no stranger to the Shark Tank. On a previous season, Jason came to the Sharks to pitch his company, Kymera, but left without an offer from the Sharks. They did, however, give Jason advice for…
There is a brand new version of the Google Quality Rater Guidelines, and here are all the changes Google has made to the guidelines and why these changes are important. The new version is dated May 16, 2019, and replaces…
Dive Brief: About 1 in 100 ad impressions comes from a malicious or disruptive ad, a problem that’s magnified when internet users download several web pages during a single browsing session, according to findings from a new study by anti-malware…
ADVERTISEMENTTwitter is rolling out several updates to TweetDeck that include support for features it has been lacking.TweetDeck is finally catching up to the desktop version of Twitter with support for GIFs, polls, emojis, threads, and image tagging.These new features were…
Dive Brief: The Hershey Company is this summer adding emoji to Hershey’s original milk chocolate bars and their packaging, according to a press announcement. The news marks the first change to the look of Hershey’s signature candy in its 125…
ADVERTISEMENTA new tool for users to manage how their off-Facebook activity is used by advertisers may affect ad targeting capabilities.The tool was announced last year and is confirmed to be rolling out within the coming months.It allows users to disconnect…
Dive Brief: Viacom, CBS and Fox have made progress in their pursuit of creating targeted, addressable TV advertising solutions, but their experiments remain in the early stages and carry just a small amount of inventory, according to a report in…
For over a decade, SMX® Advanced has proudly delivered an elite, unbiased, vendor-agnostic editorial program to thousands of search marketers from around the world.But we also know how important it is to learn first-hand from the search engines you trust…
Whether you’re new to SEO or a seasoned pro, investigating random [‘q’] is just part of the trade.There are many methods to investigating why your targeted keywords may have dropped, but using Python and Data Studio together is a game…
Brief Dive Brief: Deloitte Digital, the digital marketing services arm of the consulting firm Deloitte, has acquired the Dutch marketing agency Pervorm, according to The Drum. Deloitte Digital also shared the news on its Netherlands website. Financial terms of the…
Most SEO professionals know how important user engagement is to their success.Without searchers coming to our sites and taking action in some way, chances are our place in the SERPs would drop.Search engines’ main goals include giving the user the…