One of the most effective content marketing strategies is the use of video. Let’s take a look at how you can use video on your website to market your services. Thanks to faster internet speeds, online video has exploded. The…
Google [#protected_0#] [#protected_0#] given brands preferential treatment.They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later.Small brands, on the other hand?Never get the benefit of the doubt. Need to earn twice as many…
Google is testing a new icon in the search results to show the specific location of a search result, in addition to showing a location icon, similar to the map icon used on Google Maps. It seems to be used…
Facebook is introducing new video features which will let users create interactive video content.A new set of features will let publishers add quizzes, polls, challenges, and gamification to their videos.In gameshow-like fashion, viewers can interact with the videos as well…
We’re all familiar with slogans like “Just Do It,” “Live Más” (Spanish for “more”) and “Because You’re Worth It.” These slogans have become synonymous with the brands they represent, so it’s natural that small business owners would associate the notion…
Monitoring the web for mentions of your brand is essential.Paying attention to brand mentions, and capitalizing on them, can be a highly effective strategy for building links and your reputation.If you haven’t yet implemented this link building tactic as part…
When working with a client to create a digital marketing strategy, the first thing to think about is what they want and expect to receive from you. For us, it is about providing customers one thing: the right direction to…
There are multiple ways to add hreflang annotations for webpages, but are any of the ways treated differently by Google? Is one way processed faster than another?The question came up on Twitter, and John Mueller from Google confirmed that Google…
What Makes a Logo “Good?” Some logo designers would argue the exploration of color theory makes a good logo, while some would opine that a strict adherence to the grid is the only way to go. Still, others will suggest…
Twitter announced a series of new features on the way, which are all designed around making content easier to find.The company wants to change how people discover information around breaking news, live events, and other topics they care about.In an…
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