Digital marketing isn’t simply another channel for sharing advertising. It’s not like you craft ads like companies have for generations, then share the ads across different channels, such as radio, TV, and print. And, while you may change the execution…
Google Search Console stopped updating data for crawl stats back on May 23rd for all users. But for those worried it might be a permanent change due to the migration to the new Google Search Console, it is not. The…
Google’s John Mueller revealed that splitting a website into two or more sites, or merging multiple sites together, could cause months of instability in search results.This topic came up in a recent Google Webmaster Central hangout, where a site owner…
The problem with GDPR, as with the Privacy and Electronic Communications Regulations (PECR), is that the enforcement authority, the ICO, doesn’t give advice on specific things. It can’t tell you how to design a subscription form or how to store…
Ever since Google has very publicly taken the stance that they do not have a recommended character count for meta description tags, some have wondered what that means for the meta tag warnings in Google Search Console that alerts site…
Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics into a cohesive strategy. Then, doing it over again every day. Tactics for digital marketing success Looking at the infographic that started this…
Bing Ads now has a way for advertisers to easily import Product Ads from Google AdWords.The process of importing Product Ads is facilitated by the Google Merchant Center Import tool, which now allows product offer to be imported to Bing…
I guess part of being perceived as being an expert is sharing data and research—all of which supports the conclusions you want people to reach. Don’t get me wrong, we share data on the results we’ve produced, we share data…
Bing has been testing another variation of their local pack in the search results. Instead of the usual listing, it adds a thumbnail image for the business on the left hand side of each result in the pack.The images Bing…
Pinterest is introducing a new take on its promoted video ad unit with new max width video advertisements that expand the entire width of the screen.The first version of Pinterest’s promoted videos were introduced two years ago, during which time…
Bing is testing a distinct new style of their local pack in the search results. Instead of the usual list of results together, this new layout has individual card-style results for each business within the local pack.However, some versions of…
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