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Marketing Strategy · Mobile Marketing · Social Media

Instagram Expands Posts to Include 10 Photos or Videos

[ad_1] Photo sharing platform Instagram has announced that it is increasing the number of images or videos that can be included in a single post to 10, enabling both consumers and advertisers to share more content in a single posting.…

LMWS Asia

February 23, 2017

Mobile Marketing

37 per cent of Online Sessions on Mobile Are Under A Minute Long

[ad_1] Mobile consumers may be going online up to 150 times a day, according to Google research, but new figures from ContentSquared also show they are often gone in 60 seconds, with 37 per cent of online sessions lasting under…

LMWS Asia

February 22, 2017

Mobile Marketing

One Month In: The Trump Presidency and the Tech Industry

[ad_1] Today is President’s Day in the United States, honouring George Washington’s birthday and the legacy of everyone who has held the office of President since. It also happens to be exactly a month since Donald Trump swore his oath…

LMWS Asia

February 21, 2017

Marketing Strategy

Consumers remain indifferent to most brands’ existence: Havas | Advertising

[ad_1] Consumers worldwide would not care if almost three-quarters of all brands disappeared, but people in emerging markets tend to look upon brands in a slightly more favourable light, according to Havas Group’s 2017 Meaningful Brands report. The study, which…

LMWS Asia

February 21, 2017

Mobile Marketing

Innovation Lab: Cloned Mammoths, Therapy Bots and Smog Ink

[ad_1] At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions, whether it’s on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform to companies that are breaking new ground in their market…

LMWS Asia

February 20, 2017

Mobile Marketing

Is Zuckerberg Doing a Bill Gates?

[ad_1] It’s easy to be cynical when multi-billionaires say they want to change the world for good, but there is a lot of candid and refreshing honesty in Mark Zuckerberg’s 6,000-word note, or to be more accurate perhaps, manifesto, Building…

LMWS Asia

February 19, 2017

Mobile Marketing

A UK Hospital is Using VR to Make MRI Scans Less Scary

[ad_1] King’s College Hospital has introduced VR to help ease the nervousness of children scheduled to undergo an MRI (magnetic resonance imaging) scan. My MRI at King’s uses a 360° video to give people, particularly children, the chance to experience…

LMWS Asia

February 18, 2017

Marketing Strategy

Move and win roundup: BBDO, FleishmanHillard, Isentia, Kantar TNS and more | Advertising

[ad_1] PEOPLE MOVES Sun Life Financial appointed Jeremy Young as CMO for Asia. He has been with the company since 2008 and was most recently CMO for Hong Kong. He will remain based in Hong Kong, reporting to Roger Steel,…

LMWS Asia

February 18, 2017

Mobile Marketing

FX’s ‘It’s Always Sunny in Philadelphia’ Premiers VR Mini-episode

[ad_1] US sitcom It’s Always Sunny In Philadelphia has become known for format-busting episodes, with its 12th season already boasting a musical parody. Now, the FX show is moving into the digital realm, with a VR mini-episode. The four-minute virtual…

LMWS Asia

February 17, 2017

Mobile Marketing

Jaguar Land Rover and Shell Partner for In-car Cashless Payments

[ad_1] Jaguar Land Rover has teamed with Shell to provide cashless payment via its car’s touchscreens at Shell service stations across the UK. Jaguar Land Rover car owners, with the Shell app installed, will be able to use the vehicle’s…

LMWS Asia

February 16, 2017

Mobile Marketing

Hundreds of Thousands of Singles Flocked to Dating Apps Ahead of Valentine’s Day

[ad_1] Valentine’s Day – which is today if it hasn’t been pointed out to you already – has seen hundreds of thousands of lonely souls flocking to dating apps in the hope of not being alone on the day of…

LMWS Asia

February 15, 2017

Marketing Strategy

Branding for media brands: TV in the social age | Analysis

[ad_1] What goes on TV no longer stays on TV. For example, within minutes after Trump adviser Kellyanne Conway uttered the famously incongruous phrase “alternative facts”, the meme had spread like a weed across online media, from Twitter to Wikipedia.…

LMWS Asia

February 15, 2017